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Posts Tagged ‘youtube’

How Many Ways Can You Get Traffic From Google?

Often when I am speaking with a prospective client, I mention channels within Google that they were not aware of, which means they are not targeting them for new customers. I decided to spell them out and discuss how you can leverage each of them:

1. Google Organic Search Results. This is Google’s main area of search results, and the area that most beleive they want to target for new customers. For most companies, I would agree that it makes sense to have an effective on page and off page search engine optimization strategy geared towards having a top rankning. For locally based businesses, there is a very critical and affordable channel of Google to target; Google Local.

2. Google Local (a.k.a Google Maps). If you are a business targeting local customers, then you need to be listed in Google Local. This is where local business are listed along side of the Google Map showing specific business locations. There are billions of local searches done daily, which is why it is critical to get listed here.

3. Google News. Making the news is critical for many reasons, but one of which is to leverage another one of Google’s channels; Google News. Google News often picks up press releases and serves the links to the articles through the universal search results. There is also an option to search the news directly.

4. Google AdWords. This is Google’s Pay Per Click (PPC) channel. The ads for Google AdWords are displayed at the top of the page and on the right column. If you don’t know what you are doing here, you can lose a fortune and not see any results, so be very cautious.

5. Google Video. Currently, Google Video has disabled new uploads, but Google does spider other video sites (such as YouTube which is owns), and presents videos in the search results. If you are not currently using Video’s in your marketing efforts, you are missing out on a great opportunity.

6. Blogger. This is Google’s free blogging platform and while I normally recommend having a blog hosted on your website, this is another channel that can be leveraged within Google. Truly, I don’t see it as a major source of traffic, but there is a blog search function within the blogger network which can bring traffic to blogs on the Blogger platform.

7. Google Shopping (a.k.a. Google Products) . If you sell products, you should definately be leveraging Google Shopping, which is currently free. Google shopping lists products you submit, whether or not you use Google Checkout as a means of payment.

8. Google Book Search. If you are a published author, you can submit your book to this channel through the Google Books Parter Program and be listed in the Google Book Search results based on your topic.

9. Google Image Search. If you have a visually based business, such as graphics, logos, or photography, you might be able to connect with those using image search.

Hopefully this has helped you see a new potential source of web traffic from Google. If you need any assistance with your online marketing campagn, contact Anthony at 800-453-9290 or anthony(@)anthonykirlew.com

The top 10 things I love (and THE #1 thing I hate) about Google

For the most part, I am VERY thankful for Google. I was one of the original users back in the late 90’s when they first launched. In fact, I was a Google evangelist, telling everyone who would listen to me about this great new search engine. Of course, people did listen to me, because I was a “web guy”. No one outside of the industry really knew what I did (and not much has changed) as SEO and SEM were rarely heard acronyms. People just knew I was glued to my computer most of the time, carrying at least one with me when I traveled (I think my record was 3 when I had to travel with a company laptop and 2 personal laptops during a hard drive changeover).

Anyhow, I am overall appreciative of Google. Not for the near $4.00 my AdSense account sees on a really good day, but for things like:

1. Great search results. If I can’t find something on Google, I know I am pretty much in trouble as I will likely not find it anywhere else on the web.

2. Google AdWords – Web Traffic anyone?

3. Webmaster Tool – Free Analytics anyone?

4. Blogger – Google’s Free Blogging platform. Even better since they added tagging.

5. Matt Cutts. I am sure they would pay almost anything to keep him if he was tempted by a serious offer. BTW, I met Matt back before he was THE Matt Cutts – unofficial, but maybe official Google spokesman to the Internet Marketing World – (Matt – I still have your card from SES 2001).

6. Google Earth. The first to make satellite mapping mainstream on the web, although some might say it’s one the few things that MSN has over them (i.e. MSN Live)

7. Free Local Business Listings

8. Google Toolbar.

9. PageRank – Contrary to what some may say, I think it can serve as a great benchmark (I’ll leave it at that).

10. Gmail. Although it seemed more cool when you had to be invited.

I didn’t include YouTube because they didn’t create it, and I am sure we would still have them without Big G.

So what’s my beef with Google? Two of their partners. I will only name one right now, because, well, they are in control, right?

So, who is the culprit? None other than The Open Directory (a.k.a. DMOZ). I am amazed that Google continues to rely on them as the source of their directory as I am confident that the users that use the directory are not getting good results. I won’t rant about this because it has been done for years by many, even those that seem to have a strong voice in the industry. I know that most people have written them off as a reliable source and therefore no longer even submit sites there, which makes my point even more valid in that Google is relying on outdated information.

I have written to Google, and even the Wall Street Journal about it because I think what goes on in the little “sub world” called The Open Directory is not something that responsible companies should tolerate, namely AOL and Google. I am not a stockholder, but I could quickly become one and perhaps bring it up at a meeting.

There are plenty of alternatives, but I think the one that makes the most sense is for Google to buy the Open Directory and do a clean sweep of the current editors, replacing them with trusted editors, or internal staff. Of course, they could just create their own directory and if they needed more revenue, they could monetize it with AdSense 🙂


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