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Posts Tagged ‘Yahoo’

Yahoo Gets Approval to Move Forward with Microsoft Partnership

According to a press release issued today by Yahoo, they have received approval from both the U.S. Department of Justice and the European Commission to move forward to merge, forming the 2nd largest Search Engine.

ZDNet reporter Mary Jo Foley provided a great overview of the partnership which you can find at ZDnet.

Stay tuned for what is to come from “BingHoo”.

MSN Live Search Ahead of Yahoo and Google in Spidering & Ranking Web Sites

Two weeks ago I did some updates to a website; primarily titles on a site that had the same title tags for nearly all of it’s pages. A week later (last Friday) I was checking to see what updates, if any, had been picked up. Google had not seemed to notice, Yahoo noticed a bit, and MSN Live had a few top 10 rankings. Interesting, so I thought and then I made some additional changes on a different area of the same web site, and here is what I found this morning. MSN Live has already spidered the changes, updated the code and also has several top 10 rankings based on these changes.

Kudos to the MSN Live search team!

Oh yeah, and the subtle moral of the story is “if all of your title tags are the same, you are likely missing out”

Beware of Yahoo Search Marketing

I had not used Yahoo Paid Search for some time, but I recently signed up for a new account based on a promo offer that I received. Anytime anyone wants to offer me free traffic, I am all ears.

I paid my $5.00 activation fee and got free credit ($30) on my account. Here is where the problem came in. I had set my daily spend to $10 per day for a certain campaign and had just under $30 in the account after a few days (I was taking it slowly). I then received an email saying that I had been charged $30 to add funds to my account. I was told that if I wanted to reduce the frequency of these messages and charges to increase my charge amount.

Here is my problem with this. Unless you write to them and change this, you are not in a position to now be able to stop the charges because every time the account gets below three days worth of charges, your credit card will automatically be billed. Sure, you can turn the account off, but they still have your money.

I don’t recall if there was a prepay-deposit feature when I set the account up, but if there is, this would be the option to choose if you want to control your spending. I am just glad I didn’t set my daily limit to $100, or I would have been charged $300.


Google Page Rank, does it matter?

I read a disturbing Yahoo! Research article yesterday, and I was just amazed. It was disturbing because someone with too much time is again focusing on the end result rather than the road to getting there. Of course, it is a Google competitor, so I guess they can pay people to do this.

So many in the search marketing world put so much emphasis on Page Rank, and I just don’t get it. First, the actual toolbar Page Rank is updated about 4 times per year, so as a benchmark, that is a long time to wait to see results. Further, if you are getting true results (i.e. increased visitors, decreased bounce rate, and increased page views per visitor) should you care about you Page Rank (or Alexa rank for that matter)?

Sure it’s nice to brag about once you get it, but I assure you if you focus on the basics of Internet Marketing, you will accomplish your goals.

Now, the funny part is that I just set some Page Rank goals for a site, but that is just because I do like to see how a site ranks among its competitors and I agree, it’s great to be able to boast a string Page Rank, but I look at it this way, you are here and this site doesn’t have the best Page Rank, so I am doing something right.

So what are the basics of Internet Marketing? I will save that next time, but I do promise to post sooner, now that I am settling in to life in Phoenix.

– Anthony

Yahoo! Answers helps student cheat

Lately, I have been using the Yahoo! Answers forum as a means of promoting web sites. You can’t directly promote a site, but there are ways to do it in a subtle manner so as to not upset the powers that be. For one site, I have seen nearly 10% of the monthly traffic come from Yahoo! Answers, with very minimal effort.

In my travels in their forums, I did find out one of the things that Yahoo! Answers is helping people do. CHEAT! I had seem lame posts where people will ask for help with their homework, and others where people ask for help coming up with slogans or naming a business (talk about free marketing consulting) but for the most part I ignored them.

As I perused the forum, I found this Q&A dialog between Yahoo staff and a Yahoo! Answers member:

(submitted by stevenp9891)
Q: I’m constantly seeing multiple questions from single users that sound like they’re straight out of a text book or worksheet. It’s annoying when people try and cheat on their assignments with Yahoo Answers. There should be an option on the Abuse page for Cheaters or at least have a maximum number of questions a person can post every hour (like 2 or 3) and a daily limit.

(by Yahoo! Answers employee Katie)
A: It is not a violation of the community guidelines or the Terms of Service to use Yahoo! Answers for help with your homework. You have the option not to answer a question if you do not want to, but if you chose to answer it your post must also be within the community guidelines and the Terms of Service.

To prove that I didn’t make this up, here is the URL to the dialog: http://suggestions.yahoo.com/detail/?prop=answers&fid=23929

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