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Posts Tagged ‘video marketing challenge’

Marketing @ 30,000 Feet

So on my recent trip to DC, I figured I would shoot some video from the plane. There is no real audio, but it made me think of how much I dislike flying. Don’t get me wrong, I love to be in other places, I just don’t love getting there. I have several choices to make whenever I travel. The first, is will I have a good attitude in spite of all of the hassles of flying. If I do, the outcome is that its a better trip because my wife is happy when I complain less (imagine that.) The other choice is what am I going to do with all of the time. My wife can sleep on a plane, however I cannot – unless it’s International business class with a bed. I choose to market at 30,000 feet.

Now that most planes have Internet access, it makes it even easier, but if you don’t want to pay the fees, there are still several things you can do. Sometimes is nice to do the things you never seem to have time to do such as:

1. Reading. I am reading Dave Ramsey’s new book, EntreLeadership. I don’t care what you think about Dave, this is a must read. In fact, I only read it at the encouragement of a mentor of mine, and I am glad I did.

2. Business Planning. Maybe it’s time to update your business plan, or reflect on how things are going according to the business plan.

3. Writing. I usually get lots of writing done on flights. Anything from working on my latest book, to web content to blog posts.

4. Web Development.
If you are inclined to do actual web development work, or content development, this might be some focused time in which to do it.

5. Paperwork. Instead of saying “accounting” I will just say paperwork. I am a big fan of outsourcing your accounting, but if for some reason, you feel the need to do your own, be my guest, but do it at your own risk. Your time is far better spent working on growing your business.

And now, for the very anti-climactic video…

When to Use Professional Video

So I fell a bit behind in the Video Marketing Challenge. I actually shot lots of video, but due to travel, could not post it. The key is staying focused and always moving forward. I actually shot a few videos while I was away, so those will be forthcoming.

Also, my last video that I uploaded, got some activity just based on the title as many people were able to find it in the search engines, so remember how important it is to name your videos well.

Several weeks back, I shot a small snippet of video at a friends seminar. I did this for a few reasons. One was to have a video for the week, but the other was to emphasize that sometimes you want (need) to have professional quality video. If Jim wanted to promote his event, he certainly would not want to use my video clip. The audio quality is poor and it’s not even edited. If the choice is no video or poor video, I say go with what you’ve got. Never give yourself an excuse to not make progress. Enjoy!

Live Event Videos – Video Marketing Challenge

It’s week three of the video marketing challenge; how many videos have you created? No pressure if you haven’t done any, but I’d say make it a goal to get on board ASAP if you want to grow your business this year. Today, I want to share about shooting live video at events. My philosophy when it comes to capturing things on video is “always be ready.” You never know, you might be one of those folks who catches a big event on your phone camera that makes it on the news?

If you attend a live event, capturing a video clip can do a few things for you. First, you can help those who could not attend the event get a glimpse of it and secondly you can leverage the keywords related to the event to help get exposure for your video (or blog if you create a video blog post) by using keywords in your titles, descriptions, and social media sharing. As you will see in my example below, the better the quality of video camera, the better your results will be.

Yesterday I visited the Barrett Jackson auto auction in Scottsdale, Arizona which is something I do every year. This year I had the opportunity to meet one of our clients there who was visiting from out of town with his wife. Brian (my client) and I had previously discussed how we need to add more video to his online marketing campaign, but because he runs an insurance agency in New Jersey, it was a bit harder for me to help him make this happen from Arizona. This turned out to be a great opportunity to shoot some video for him and for the video marketing challenge. We ended up shooting a video of Brian talking about insuring collector cars, a video testimonial from Brian (he was sharing the successes he was seeing form our campaign, so I asked if he would go on camera), and then I shot the crazy video you see below. I was just having fun with this one, but in it you will see a celebrity sighting (Chip Foose), and catch a clip of the auction in progress. It’s a bit difficult to hear and of course, it was just an iPhone video, so it’s not the best quality for that kind of thing. I guess if I had thought it out, I would have brought the Flip Video Camera as well.

I believe that is a record for me; three videos uploaded in a week. I had my excuses as well of why I was not doing it, but I have retired those excuses. How about you? How is your video marketing coming along?

It’s not too late to join the video marketing challenge. Just let us know you are doing it, by commenting below and start making videos.

Now, here is my (lame) video of the Barrett Jackson auto auction in progress:

Video Testimonials – Video Marketing Challenge

Hey everyone, it’s week two of the Video Marketing Challenge. I hope you have joined us, and if not, there is no better time to start than today. If you are taking the video marketing challenge, just leave a comment below to let me know.

As you implement video marketing in your business, keep in mind that video testimonials are some of the best video you can create, and for many reasons:

1. Video testimonials are more powerful than written testimonials. Why? Anyone can write a testimonial and grab a picture, but once you put someone on camera, there is a bit more accountability (because real people know them.)

2. It’s better to have other people say great things about you than doing it yourself.

3. You can usually do it pretty quickly. I shot the video below with my iPhone in one take and had it recorded and uploaded to YouTube in under 5 minutes. It doesn’t get much easier than that (thanks to Stephanie at Backfit Chiropractic for agreeing to go on camera on the spot.)

The next time you are in front a customer who has just thanked you for your service, pull out your phone and ask them for a video testimonial.

Check it out!

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