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Posts Tagged ‘unethical SEO’

$47 Per Lead… No Problem – NOT!

Today I got a business associate who said he was solicited by an Internet Marketing firm with an offer that seemed a bit out of sorts. As much as I’d love to expose it all, I will just say that the generous offer to generate about 200 leads per month at the cost of nearly $10,000 per month ($47 per lead) was a bit more – actually exponentially more – than this site needed to spend. Especially when you consider this person runs a successful business already without doing hardly any online marketing.

I discussed things like organic search and effective web design with him and how that could help his business, for a fraction of that cost and produce far more leads. There is the up front cost for site re-design and the ongoing search engine marketing activities, but again, the cost for a small business should not be anywhere close to $10,000 per month as most cannot afford this. So you may be asking “is this one of those clients where the top position in Google costs like $30-$40 per month?”. The answer is no and in fact, I have done lead generation for this company on a contingency basis in the past, so I already have the numbers. For paid search, this client would do very well for well under $8.00 per click. So even if we used $8.00 per lead figure AND marked it up by 25%, he would still see 800 leads for his $9,600 MONTHLY spend, not the proposed 203.

As in all things – BUYER BEWARE. If something seems a bit out of range, get a second opinion. Sadly, I am sure this company exists because they are able to find people who are willing to over pay for search marketing for the promise of a few leads and then sold on the fact that they will close “x” percent of them, even without addressing usability – and that could be no further than the truth. Or they sell them on the fact that they are going to offer a deep discount (if their manager approves it).

If you are looking at a search marketing proposal and you are unsure of it’s legitimacy or cost, contact us and we will gladly review it for you at no charge.

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