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DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Posts Tagged ‘start up advice’

How SEO Can Attract Investors to Your Business

I talk to many business owners seeking funding for their businesses. Many of them invest their money in fancy brochures, or even elaborate websites, but what they often don’t understand is that approaching a potential investor and showing them these things won’t do much to help their cause.

When an investor is looking to put money into a company, they are usually concerned about one thing; how does this business make money? Whether they are Angel Investors or Venture Capitalists, their goal is to put their money in, watch the business grow, and get out with a return. In this regard, the most important things you can show that investor is what you have done specifically to build a client base or generate revenue with your limited resources. Fancy brochures rarely close customers, nor do fancy websites. In fact, most business owners put online marketing at the bottom of their to-do list due to ignorance. I recently spoke with a marketing manager from a start up company who said “it’s too early for us to consider online marketing”. WHAT? This was even after I showed her that there were hundreds of thousands of monthly searches for her business.

Now, don’t get me wrong. I am not saying that you have to go out and dominate the Internet, but I am saying to do something rather than nothing.

Here a few suggestions:

1. Start Locally. Doing a local SEO campaign can produce great results for making a name for your business in your local market. Bare bones cost for a local search campaign = $499 (one time).

2. Issue a press release. There are right ways to do press and wrong ways. Most business owners tend to write promotional pieces about their companies and that won’t cut it as a press release. Having a professional team write a press release and get it on the news wire for you does not have to be expensive. My team can get the job done for $500 (one time).

3. Kick Off SEO Campaign. For many businesses, it is critical to engage in ongoing SEO activities to obtain and maintain strong rankings. However, doing a one time campaign, can get the site in the mix and get the search engines to at least know that you exist which will bode well for when you are ready to fully engage SEO. A kick-off campaign which includes a few pages of optimization, some directory submissions, a press release, and blog reviews runs at around $2,000 (one time).

These are just a few simple options to show you that SEO does not have to cost a fortune to get started. If you’d like more info or a free SEO consultation, you can contact me at 800-453-9290 or anthony(@)anthonykirlew.com

Have a great day!

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