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Posts Tagged ‘press releases’

8 Ways to Use The Number One Internet Marketing skill

So what is the number one Internet Marketing skill? Writing. Why is writing is so important to Internet Marketing? Primarily it’s because search engines crave written content. It’s no secret; we’ve all heard that content is king, but it’s not limited to content on your website. Here are some of the ways you can write your way to Internet Marketing success:

1. Optimizing Web Copy. Always a great starting point and copywriting is also a valuable and marketable skill.

2. Blogging.
Create lots of content on the fly and as often as you like. An extra bonus is having it promoted in Social Media circles.

3. Writing Articles.
Article marketing still has lots of pull and when done right, helps in the link building process.

4. Writing Press Releases. Similar to articles, a well distributed press release can provide inbound links, but done well, press release can lead to interviews and other opportunities for exposure.

5. Viral Marketing.
Have you written an ebook yet? If not, I challenge you to make it a priority to get writing. I have written several ebooks for several markets and for the most part they have done well for me. They are key to helping you build an email list to market your product or service to.

6. Publish a book. How does this help you in Internet Marketing? It gives you credibility in your field, which usually results in web traffic. It will also give you some income, but for the most part that should not be the focus of publishing a book (if it is, you may really be let down).

7. Writing Ads. If you get good at writing ads, you can produce excellent results in Pay Per Click search by having compelling calls to action.

8. Email Marketing.
Once you’ve built your list, the simplest way (although maybe not the most effective) to reach your prospects is through email marketing. Who wants to read a poorly written email pitch? (no one).

If you are not writing, I hope this motivates you to start. If you think of any other ways that writing plays a role in effective Internet Marketing, feel free to comment. Also, I would like to invite you to subscribe to this blog if you have not already, to keep up with the latest search marketing musings.


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