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DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Posts Tagged ‘pay per click search’

Pay Per Click Search is Harder Than it Seems

Today while I was doing a search to check the rankings of a client, an AdWords ad caught my attention. The reason it did was because it was not related to the business I was searching for, so it made me realize that whoever was running that campaign did not know how to set up their campaign (let’s hope it’s not someone charging to manage a Paid Search account – but that does happen).

Not wanting to spend their money, I typed the link into a new browser window and to my shock, their English ad lead to a site that was written in French (yet another failure).

This confirmed why people have a belief that some forms of online marketing do not work. If this person was targeting terms related to something not even remotely related to their business and doing so with a website in the wrong language, the chance of them doing business through paid search is simply nowhere in site.

Paid search is a marketing strategy that needs to be understood on many levels. There are many ways to target your paid search campaign such as:

– Location
– Language
– Related keywords
– Time of day ads are shown
– Where your ads are shown (mobile devices, Google partner sites, etc.)

These are kind of the basics but doesn’t even take into account the strategies for setting your bids which can rack up some serious charges if not appropriately managed in conjunction with the right targeting.

If you are serious about making your website profitable, contact me to see how my team and I can help you.

Fueled Friday – Using Multiple Online Marketing Strategies

Today, I want to discuss the various types on online marketing strategies that you can use as an intro to the upcoming blog posts on the mechanics of each.

For many, the term online marketing brings to mind a host of different thoughts. Some immediately think of search engine optimization, others may think of paid search, and yet others may think of email marketing, blogging, or social media strategies. The fact remains, that they are all components of online marketing, and frankly should all be employed at some level. Some strategies will come more naturally to you, and others will seem to give you better results. Over the next several posts, I will cover each, but today, I will leave you with a simple list of online marketing strategies to consider. To get a head start on this series of posts, I recommend doing a search on this blog to see what you can find on the topic as well as a Google search to learn more about whichever segment of online marketing you are seeking to learn more about.

Here is my list of the various online marketing strategies that you can employ. If you feel something is missing, let me know my leaving a comment below:

Search Engine Optimization (SEO): This involves architecting your website to obtain natural rankings in the search engines. It is the most effective form of online marketing, and takes the most time to see results.

Paid Search / Pay Per Click (PPC) Search: This involves paying for each visitor that comes to your website. The upside is that you will see results immediately; the down side is that you can lose lots of money if you do this wrong.

– Blogging: You will learn several reasons why blogging is a highly effective form on online marketing. It is one of my favorite and I cannot wait to share more on this. You can also implement blogging without spending a penny, which make it a great option for those with limited budgets.

Email Marketing: There are two aspect of email marketing that I will share. The first is the most effective and involves emailing your clients and prospect. The second and less recommended form of email marketing it purchasing email lists (NOT spam lists) and marketing to cold prospects.

Viral Marketing: This is a form of marketing where you share valuable information for free (from your website) and allow others to share it for free. It is a great way to get the word out about your product, service, or business.

Social Media Marketing: Everyone is talking about Social Media these days, and it’s a great way to build a following for your brand and reach lots of prospects in a short period of time. Sadly, most don’t really understand how to implement it effectively.

Text / Mobile Marketing: As the name implies, this is a method of reaching people via cell phones and smart devices. It is a growing field that you should not ignore.

Affiliate Marketing: This is a powerful way to empower others to send you business. Of course, you will pay them for their successful referrals, but it essentially puts a commissioned sales force to work for you.

Online Press / Media Relations: This is an area that many businesses neglect and it can produce amazing results.

Online Advertising: This is closely related to PPC, yet it deserves its own category. I would recommend this only as a last resort or a supplement to a multi-channel online marketing program.

Local Search Marketing: Reaching your local audience is critical if you are a local business, but even if you are a national business you don’t want to neglect customers in your own backyard.

Well, I am sure that gives you lots to consider. Please take the time to do some research on any of these that are not familiar with you. This way, when we reach this part in the series, it won’t be totally new to you and you will be able to ask some great questions to help you implement or optimize a specific strategy.

I am off to Louisville, KY today where I hear it will be cold, so keep sending me warm thoughts. :-)

Have a great weekend!

Beware of Yahoo Search Marketing

I had not used Yahoo Paid Search for some time, but I recently signed up for a new account based on a promo offer that I received. Anytime anyone wants to offer me free traffic, I am all ears.

I paid my $5.00 activation fee and got free credit ($30) on my account. Here is where the problem came in. I had set my daily spend to $10 per day for a certain campaign and had just under $30 in the account after a few days (I was taking it slowly). I then received an email saying that I had been charged $30 to add funds to my account. I was told that if I wanted to reduce the frequency of these messages and charges to increase my charge amount.

Here is my problem with this. Unless you write to them and change this, you are not in a position to now be able to stop the charges because every time the account gets below three days worth of charges, your credit card will automatically be billed. Sure, you can turn the account off, but they still have your money.

I don’t recall if there was a prepay-deposit feature when I set the account up, but if there is, this would be the option to choose if you want to control your spending. I am just glad I didn’t set my daily limit to $100, or I would have been charged $300.


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