Follow Anthony Kirlew on Twitter

Subscribe in a reader

Hire Anthony as an Internet Marketing Speaker

Email Marketing $19/Month!





DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Posts Tagged ‘online marketing’

How to Maximize Your Online Marketing Efforts – Fueled Friday

For those that did not know, I started a new company a few weeks ago. I have not made a big media push or make any announcements yet because I had so much to do to get the business up and running, and most of all I needed to take care of those that needed immediate help with their online marketing efforts. There will be more to come on this very soon. This is my excuse for skipping last weeks Fueled Friday (my first and hopefully last).

Every day, I talk to someone about some form of online marketing. The one thing that people always want to know is “how much traffic will I get.” We discuss market potential, estimated percentages, and the like and they have a broad idea of what to expect over time. What is more important is knowing what percentage of your website visitors will do business with you. The sad statistic is that on average, 97% of the people that come to your website will not do business with you. Ask yourself how many websites you visit when you are looking for something before you buy. Your website visitors are no different.

A few strategies can help you increase the percentage of people that either stay or take the next step and contact you:

1. Give them a good match for their search query. If someone does a web search for “invoice factoring”, the page that they land on better speak specifically to the topic, otherwise you have lost that visitor. If you have multiple service offerings from your company, it is critical that you have specific pages that discuss each separately to help your prospect find what they are looking for.

2. Get their contact information (ethically). This is the most important because if you are able to send educational and informative follow up emails, over time you will find that you are getting more sales from these prospects that otherwise would never have heard from you again. There are several email marketing systems to choose from, but the most robust system by far is InfusionSoft. It is far more than just an email marketing system, but rather a business automation and enhancement system. As an affiliate, I am offering a free 15-day trial of InfusionSoft.

3. Using a Live Chat operator. Just a few days ago I was looking into some software and the live chat operator popped up. I didn’t chat, but it did entice me to call and I got all of my questions answered. Once such option is Website Alive, which also offers a free trial.

These are a few simple ways to make your online marketing efforts go further by engaging your website visitors. Do you have any techniques that have helped you increase your conversion rate that you would like to share? If so, please comment below.

Have a great weekend!

What is the Cost of NOT Doing Online Marketing

If done correctly, online marketing (SEO, Paid Search, Social Media, etc) is an investment in your business. Many people seem to get lost by focusing on the cost of engaging a professional to manage their online marketing campaign. I often ask people who tell me online marketing is too expensive if they plan on staying in business, and if so, how they plan on getting customers. The responses range from laughter to “we get plenty of referral business.” My goal is not to provide shock value, but a reality check because many business owners still don’t know where their next customer is coming from and often don’t see that they are on the quick road to going out of business.

I was recently talking to several local plastic surgeons about online marketing due to an opening that my company has for online marketing services. Among the many questions I asked was “do you realize how many people are searching for you every day?” Few know that answer, and for a plastic surgeon in Scottsdale, I can tell you there are over 1,000 DAILY searches just in the Phoenix / Scottsdale area. The next question is “of the 35,000+ monthly searches for your business Doctor, how many are finding your practice?” This question (regardless of industry) is often met with silence. In a face to face meeting, you can see the wheels turning thinking “that’s why my competitors are doing so well.”

A few weeks ago, I did a blog post about keyword research and finding your online marketing potential. I encourage you to find out how many people are search for you and not finding you, so you are fully aware of how many missed opportunities you have every day that you put off your online marketing campaign.

If you have a (non online) business development strategy that is working for you, then I commend you. I have never said that online marketing is the magic bullet to fix a business, but I have to say it is very often the low hanging fruit – especially for those businesses that rank on page 2 (62% of searchers never click past page 1).

Let me know how I can help you implement an effective and affordable online marketing program.

Have a great day!

Fueled Friday – Using Multiple Online Marketing Strategies

Today, I want to discuss the various types on online marketing strategies that you can use as an intro to the upcoming blog posts on the mechanics of each.

For many, the term online marketing brings to mind a host of different thoughts. Some immediately think of search engine optimization, others may think of paid search, and yet others may think of email marketing, blogging, or social media strategies. The fact remains, that they are all components of online marketing, and frankly should all be employed at some level. Some strategies will come more naturally to you, and others will seem to give you better results. Over the next several posts, I will cover each, but today, I will leave you with a simple list of online marketing strategies to consider. To get a head start on this series of posts, I recommend doing a search on this blog to see what you can find on the topic as well as a Google search to learn more about whichever segment of online marketing you are seeking to learn more about.

Here is my list of the various online marketing strategies that you can employ. If you feel something is missing, let me know my leaving a comment below:

Search Engine Optimization (SEO): This involves architecting your website to obtain natural rankings in the search engines. It is the most effective form of online marketing, and takes the most time to see results.

Paid Search / Pay Per Click (PPC) Search: This involves paying for each visitor that comes to your website. The upside is that you will see results immediately; the down side is that you can lose lots of money if you do this wrong.

– Blogging: You will learn several reasons why blogging is a highly effective form on online marketing. It is one of my favorite and I cannot wait to share more on this. You can also implement blogging without spending a penny, which make it a great option for those with limited budgets.

Email Marketing: There are two aspect of email marketing that I will share. The first is the most effective and involves emailing your clients and prospect. The second and less recommended form of email marketing it purchasing email lists (NOT spam lists) and marketing to cold prospects.

Viral Marketing: This is a form of marketing where you share valuable information for free (from your website) and allow others to share it for free. It is a great way to get the word out about your product, service, or business.

Social Media Marketing: Everyone is talking about Social Media these days, and it’s a great way to build a following for your brand and reach lots of prospects in a short period of time. Sadly, most don’t really understand how to implement it effectively.

Text / Mobile Marketing: As the name implies, this is a method of reaching people via cell phones and smart devices. It is a growing field that you should not ignore.

Affiliate Marketing: This is a powerful way to empower others to send you business. Of course, you will pay them for their successful referrals, but it essentially puts a commissioned sales force to work for you.

Online Press / Media Relations: This is an area that many businesses neglect and it can produce amazing results.

Online Advertising: This is closely related to PPC, yet it deserves its own category. I would recommend this only as a last resort or a supplement to a multi-channel online marketing program.

Local Search Marketing: Reaching your local audience is critical if you are a local business, but even if you are a national business you don’t want to neglect customers in your own backyard.

Well, I am sure that gives you lots to consider. Please take the time to do some research on any of these that are not familiar with you. This way, when we reach this part in the series, it won’t be totally new to you and you will be able to ask some great questions to help you implement or optimize a specific strategy.

I am off to Louisville, KY today where I hear it will be cold, so keep sending me warm thoughts. :-)

Have a great weekend!

Is Your Staff Sabotaging Your SEO Efforts?

SEO (Search Engine Optimization) is one of the best ways to connect with hot prospects for your business. If you are reading this, you most likely agree and have some understanding of the process. What many fail to realize is that like any other marketing strategy, SEO is not the end all, but rather a prospect generating strategy. It will allow those looking for your products or services to find you, but here is what is doesn’t do:

    Answer your telephone promptly and professionally.
    Greet your customers with a smile.
    Give outstanding customer service to your customers.
    Take messages for you when you are away.

I think you get the picture. Once you have invested in an effective SEO campaign, make sure that you have the right people to turn that prospect (or suspect) into customer, and then a brand advocate.

Yesterday, I went to a store to buy something… I can’t say what because I am in a weight loss competition and my wife will read my blog. Granted, I did not find this store via the web, but anyone who did might have had this same experience. I walked into the store and there was no one to help me. I could see someone in the back obviously doing something more important that taking money from a paying customer. I understand that people have other things to do than wait for me to walk in, but I said “hello” and was not even acknowledged. I then waited for about a minute and thought to myself “they just don’t deserve the business”, so I went to a local competitor and got what I was craving. The real good news is that when I stepped on the scale it did not have any impact. :-)

The moral of the story; bad customer service will end up costing you more in your online marketing campaign because you will need to generate far more prospects if you aren’t taking care of them. Not only are you missing out on new business, but you are losing potential referral customers from those that get bad service and tell people (as I did).

Why is SEO so Expensive? (and how to make it more affordable)

Many people complain about the high cost of Search Engine Optimization. It is true that in very competitive fields, it can be very costly to compete, but no one can change that – at least not for now. Paid Search (pay per click) often does not offer to get the job done much more affordably than SEO does and the competition factor also plays a huge role there as well. So what is a business owner to do?

First, I would say become a student of web marketing and search engine optimization. I don’t mean to try and be an expert, but I mean try to see what you can actually do on your own. I speak to people nearly every day that are looking to improve their online rankings and get more customers, and for rmany it is overwhelming because they have not taken the time to learn “something” about SEO. It is no different than if a CEO had no knowledge of finance or the production side of his or her business. It is no longer an optional form of marketing, given that people turn to the web more often than not for solutions.

Second, I would say “do something rather than nothing”. When I prepare a proposal for a client, I always try to walk them through it before sending it so they know what to expect. If I get a reaction over the price, I don’t just say “that’s the price… take it or leave it”, I try to find out how what has been proposed differs from their expectations. More than that, I try to help them understand the value of doing something as opposed to nothing which will make the next phase that much lesss costly, and hopefully they will see some results from the introductory level service. When people have “sticker shock” over a proposal, it still often boils down to a lack of education. I apprecaite when a prospect is up front and just says “we’ve never considered this so we had no idea what the costs were”. At least I know I am dealing with someone who is honest and realistic (as opposed to the insecure executive who thinks he or she needs to appear to know everything).

Last year, I wrote a book for the people that I just decribed. I realized that I had the same conversation with people time and time again and it always boiled down to not having any idea about the basics, and sometimes having mis-information (which is worse). I basically told my story of how I learned all that I learned (before they had classes in this stuff), which lead me to build several successful companies and websites. I spell out the A to Z’s so that not only will a conversation with a web marketing specialist not be confusing, but you will be able to implement many of the services yourself, saving thousands of dollars.

I am now at a point of (finally) getting that book in print – which has been a journey. Depending on the terms of the publishing agreement, I may not be able to offer it as an ebook (which I currently do), so I am making an offer to get it into the hands of those that truly need it. I am making the next 500 copies available for just $5 (it is currently priced at $29). For the first 100 to purchase, I am offering a FREE SEO Website Analysis and consultation (valued at $500), and giving everyone the opportunity to get some free exposure in the print book. For more details or to get your copy of my “tell-all” book, visit: http://www.anthonykirlew.com/

Fastest WordPress Hosting
Categories
Archives