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Posts Tagged ‘MySpace’

Can Justin Timberlake Revive MySpace?

Do you remember MySpace? Well, if you are a musician, you may have never left MySpace because the site went from being the hottest social media site around, to becoming a place where musicians could build an online presence. I am not sure what happened and how they lost their market share to Facebook; perhaps it was the buyout by Rupert Murdoch’s company News Corp. In fact, he admitted that it was a big mistake for them and a big learning lesson. The cost? $545 Million! That’s a big lesson. Murdoch bought MySpace in 2003 for $580 Million and just sold it to Justin Timberlake for a mere $35 Million.

So can Justin & Company do it? I’d say they have a shot. For one, he is much closer to the social media demographic than Murdoch, and let’s face it, old school media companies, still don’t get a lot of what is going on in the online world, as evidences by the fact that they think people will pay for the news online. Perhaps, we will get there someday, but I don’t believe it will be anytime soon.

What do you think? Will you re-engage on MySpace anytime soon?

P.S. – I didn’t think I would be doing a positive MySpace related post anytime soon 😉

Social Media is Now More Critical with Google’s New Real Time Search Feature

Yesterday Google announced that it will be featuring more “real time” search results which includes content from blogs and social media sites such as Twitter, Facebook, and MySpace. Just for fun, I have provided a link to the Yahoo News story on this. 🙂

As if we didn’t already know that being involved in social media was important to a business, this latest move by Google further emphasizes this. So what does this mean for those that are actively trying to generate business online? First of all, don’t by any means abandon what you are doing. Search Engine Optimization and Paid Search are still the foundation of a solid online marketing campaign, so you want to make sure you are continuing to make strides there. But, if you have not ventured out into the world of social media, you might want to take a look at it now. Here are some suggestions:

1. If you don’t have a blog, start one. Ideally, your blog should be a part of your website (i.e as opposed to a separate stand along blog, so your domain can capitalize on the inbound links to the blog.

2. If you don’t have a Facebook Fan page, start one. It does not cost anything to set it up, and it’s really not that difficult. Here is a link to the first of a “how to” series I wrote on creating a Facebook page.

3. If you aren’t on Twitter, join. Early on, I was not a big fan of Twitter but as I have seen more value from it, I am encouraging people to join. Here is the key to being successful on Twitter; you have to learn how it works and stay active, otherwise you will deem it a waste of time. A great feature to learn on Twitter, is the “local search” feature where you can do a search based on your region. I actually used this just yesterday and found a partner prospect for my company.

As we go into 2010, I hope this gives you some insights into how you can improve your online positioning by staying ahead of your competition. If you need help implementing any online strategy, don’t hesitate to contact me.

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