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Posts Tagged ‘McCain’

Online Marketing Statistics for Obama vs. McCain

For those who are wondering how the candidates ended up ranking online, here are a few interesting statistics.

According to Compete.com here is an estimate of each candidates website traffic for September 2008:

barackobama.com – 5,538.460 (indicated in red below)
johnmccain.com – 3,117,691 (indicated in blue below)

I have to say, I am not sure why Compete.com used the opposite party’s color in the graph. Perhaps it was unintentional, but I do find it funny.

According to Alexa.com, here is how the two websites ranked on Election Day:

www.barackobama.com #707
www.johnmccain.com #2502

I am sure that a lot of this has to do with the demographic each one attracted. Obama attracted the younger generation, who is more inclined to use technology and Social Media (and McCain attracted the group that is more inclined to use Social Security) 🙂

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