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Posts Tagged ‘Matt Cutts’

Search Marketer Sought to Replace Google CEO Eric Schmidt

Most people did not know Google’s CEO (Eric Schmidt) was silently considering stepping down from the helm at Google. As an insider, I am privy to many industry secrets and since I didn’t have to sign a non-disclosure agreement, I figured it was ok to share what will soon be public news.

I was a bit shocked to get the call from Larry & Sergey to discuss what is one of the most sought after CEO positions in the world. I really didn’t expect to be presented with such an amazing opportunity given that I am not a Phd (or a Phd candidate) as are many among the ranks of Google’s leadership, so I was truly honored that I was considered for this esteemed position.

I had a great day visiting the Googleplex and got to meet lots of people that I had just know superficially (Matt Cutts, Marissa Mayer, Vint Cerf, etc.) – all whom I had the chance to personally interview with. They even learned what my favorite foods were (I assume via Google) and had the in-house chef prepare an amazing meal for the interview.

I have been blessed to have some amazing opportunities in this business over the past decade, but in the end, a CEO position just isn’t my thing. And of course, Google is a great company. They are immensely innovative and have served me well through my career in search engine marketing. Most people in the industry would give anything to work there, but having had the opportunity, I now know I am content with where I am in my career.

When Mr. Schmidt saw how dedicated I was to what I was doing and that I could not be swayed, he echoed those sentiments and decide he was just as content with his position as CEO.

I am not sure what is next for Schmidt or myself, but for this April Fool’s Day, I’ve got to get back to business as usual 🙂

The top 10 things I love (and THE #1 thing I hate) about Google

For the most part, I am VERY thankful for Google. I was one of the original users back in the late 90’s when they first launched. In fact, I was a Google evangelist, telling everyone who would listen to me about this great new search engine. Of course, people did listen to me, because I was a “web guy”. No one outside of the industry really knew what I did (and not much has changed) as SEO and SEM were rarely heard acronyms. People just knew I was glued to my computer most of the time, carrying at least one with me when I traveled (I think my record was 3 when I had to travel with a company laptop and 2 personal laptops during a hard drive changeover).

Anyhow, I am overall appreciative of Google. Not for the near $4.00 my AdSense account sees on a really good day, but for things like:

1. Great search results. If I can’t find something on Google, I know I am pretty much in trouble as I will likely not find it anywhere else on the web.

2. Google AdWords – Web Traffic anyone?

3. Webmaster Tool – Free Analytics anyone?

4. Blogger – Google’s Free Blogging platform. Even better since they added tagging.

5. Matt Cutts. I am sure they would pay almost anything to keep him if he was tempted by a serious offer. BTW, I met Matt back before he was THE Matt Cutts – unofficial, but maybe official Google spokesman to the Internet Marketing World – (Matt – I still have your card from SES 2001).

6. Google Earth. The first to make satellite mapping mainstream on the web, although some might say it’s one the few things that MSN has over them (i.e. MSN Live)

7. Free Local Business Listings

8. Google Toolbar.

9. PageRank – Contrary to what some may say, I think it can serve as a great benchmark (I’ll leave it at that).

10. Gmail. Although it seemed more cool when you had to be invited.

I didn’t include YouTube because they didn’t create it, and I am sure we would still have them without Big G.

So what’s my beef with Google? Two of their partners. I will only name one right now, because, well, they are in control, right?

So, who is the culprit? None other than The Open Directory (a.k.a. DMOZ). I am amazed that Google continues to rely on them as the source of their directory as I am confident that the users that use the directory are not getting good results. I won’t rant about this because it has been done for years by many, even those that seem to have a strong voice in the industry. I know that most people have written them off as a reliable source and therefore no longer even submit sites there, which makes my point even more valid in that Google is relying on outdated information.

I have written to Google, and even the Wall Street Journal about it because I think what goes on in the little “sub world” called The Open Directory is not something that responsible companies should tolerate, namely AOL and Google. I am not a stockholder, but I could quickly become one and perhaps bring it up at a meeting.

There are plenty of alternatives, but I think the one that makes the most sense is for Google to buy the Open Directory and do a clean sweep of the current editors, replacing them with trusted editors, or internal staff. Of course, they could just create their own directory and if they needed more revenue, they could monetize it with AdSense 🙂


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