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Posts Tagged ‘marketing lessons’

3 Marketing Lessons from the Obama Campaign

If we are always paying attention, we can learn from most of life’s experiences. As I was laying down to sleep after writing a late night proposal, I started thinking about how Barack Obama ran his campaign and how he made an impact on such a large group of people, then I saw some clear parallels that could be used by business owners and marketers. Please note, this is not meant to be in any way politically slanted.

Here are three takeaways for every business owner or marketer from the winning political campaign:

1. Listen to your prospects and find what their real needs are. Obama listened to what the American people were saying and then addressed their most pressing issues such as joblessness and health care.

2. Speak your prospects language. Obama did not engage people in political jargon, or big words to impress people. He spoke like he was actually trying to communicate a clear message to his audience – and in the end, he did just that,

3. Communicate with your prospects often & effectively. The Obama team did a great job of communicating with their constituents via email. Very early on, I decided to follow some of what the politicians where doing in terms of online marketing, and ended up subscribing to his email list. Not only did he communicate often, but made great use of videos, and in particular viral video marketing (I received some of the messages multiple times from other people). My one complaint is that they did not respond to my direct request for an interview on the topics of how they were using the Internet in their outreach.

Whether you voted for him or not, I hope you can choose to learn a little something from how he ran his campaign. And for our nation, I do pray that he provides only change for the better.

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