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Posts Tagged ‘local search marketing’

Local Search Marketing Promotion for My Anniversary

Today is my 4 year wedding anniversary, so I decided to share the love and offer a ROCK BOTTOM local search engine marketing special help make sure more and more small businesses have an anniversary. You see, businesses are kind of like marriages; they take hard work and you have to invest in them. Many don’t realize this in either case until it’s too late.

My company (AKA Internet Marketing) offers an introductory local search program for companies that need to get started in the online marketing process. It is certainly not an end all program, but our clients have seen great results, and some in as soon as a few weeks.

In short, the program helps a business to leverage local map based search results (on Google Yahoo and BING), organic search results (to a smaller extent) as well as local and mobile search sites. This is where a major of your local clients are searching. Here is a product brochure with all of the details:

Small businesses have welcomed the program because it is VERY affordable. We charge a $495 setup fee and just $45 per month for ongoing maintenance. It comes out to about $2.84 per day. Would you pay $2.84 per day to generate new leads and prospects to your business?

Well here is the good news… in celebration of my wedding anniversary, I am going to give everyone a $200 coupon. This means, the setup fee will be just $295! You will be hard pressed to find another program priced similarly (that actually works). Oh yeah, and it even will come with a money back guarantee. If you aren’t happy and want your money back, we can do that. We only want happy customers 🙂

Ready to take your market? Contact me and we will make it happen. Oh yeah, this won’t last forever. I will likely end it by next Tuesday so I can get my end of month paperwork done.

If you are a business owner with a website that is not getting targeted prospects, you need to have a heart to heart with yourself and figure out what you are going to do for income. I am just being real.. and that’s what my wife would make me do if that was my situation.

Wishing you a prosperous business!

P.S. – You can send this to anyone you’d like.

Getting Local Exposure Online Through Map Based Search – Fueled Friday

Over the next several Fridays, I will be discussing the different methods of getting local search engine traffic. I want to start with map based search results. Have you ever done a web search for a local company and seen a map appear with business listings next to it (like the image below)? Every local search does not produce a map based results, but for the ones that do, there lies a great opportunity to attract local website visitors without paying an arm and a leg.


So your next question should be “how do I get listed in the map based search results?” The first step towards showing up in being listed. If you have not claimed your business listing at Google, Yahoo, and Bing, you need to go to each of their local business centers and claim your business. It does not cost anything to do this, so there is no reason not to. When you claim your listing, you will have to verify the contact information and other data about your business. In some cases, you can verify this with a phone call and in other instances, you will be sent a postcard in the mail with a PIN to verify your business listing.

Your business profile will usually be live within a few weeks. Doing a search for your business by name will help you confirm whether or not the listing is live. What you really want is to rank in the top searches by keyword that come up next to the map and there are a few things you can do to increase the odds:

1. Build a Complete Business Profile. Make sure to fill out every area that you can. Where you are able to add images and videos, make sure you go the extra mile because the search engines are looking for quality profiles to return as search results.

2. Choose the Right Business Category.
When selecting the business category, one “secret” is to do a search and see if it produces a map based results (since not all do). If it does not, then you might want to choose a category that reflects an industry that you serve that does display a map as this will give you far better results.

3. Make Sure Your Address is Accurate. One of the things that really bothers people is when they live close to a certain area, but their physical address does not reflect that they are close to a larger city. The search engines are pretty smart at knowing exactly where your address is, so don’t worry. Keep in mind that your business will show up relative to searches done around your physical address.

A few more notes on addresses:
– The business address cannot be a P.O. Box. Yes, I have seen them go through, but just know that is not what they are looking for.
– If you have multiple locations, this is a great opportunity to capitalize on this by making sure you have a profile for each location.
– If you operate a home based business, keep in mind that if you use this address in your profile, it will be public. Some people do not realize this until it is too late.

4. Get Reviews. This is the single most important element in my opinion. If you do a local search, you will notice that most of the listing that appear next to the maps have reviews – and lots of them. Just about any local site where someone can do a review will eventually make its way to the reviews in your local business profile. One thing we do for our clients is put together a document with all of the local business listings at sites such as Insider Pages, Yelp, etc and tell them to share this document with their clients and customers and we have seen great results from this.

I hope this is helpful. If you have a local search marketing success story, please share it in the comments below. Also, if this is your first attempt at setting up your local business profile, please let me know how it works out for you.

Have a great weekend!

Local Search Marketing Advice for Bloggers and Small Business Owners

Some bloggers want to remain anonymous, while others are out to build a brand. Some struggle because they serve local markets, yet attract visitors from all over the country (and the world). There is a simple way to increase your blogs local exposure however. Perhaps you have heard the advice to put your address on every page of your website for better local search exposure? Well, with a blog (at least a WordPress blog), it’s so much easier because whatever you code in your footer or on the template (including widgets) will show up on every page.

The simplest way to implement this is by adding a “text box” at the bottom of one of the columns, and you will now have local branding. I just implemented this for one of the local blogs that I manage, so I look forward to seeing it work for me as well.

If you run a small business, this is another angle you can use to capture local market share. So if you aren’t yet blogging – there is never a better time to start than today.

Hope that helps.

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