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Posts Tagged ‘inproving webstie conversions’

How Your Website Copyright Date Can Improve Online Sales

It’s that time of the year and I just updated the copyright date on this blog – which is one of many that I manage. It made me wonder what others did in terms of managing the copyright date on their website.

Are you someone who updates your website copyright date every year or do you not include the date on the copyright info? If you include the date, do you show the range (i.e. 1999-2014) or just the most recent year? (Please let me know if the comments below). My preference is to show a history in the date because I believe that showing longevity online can increase the trust factor with your prospects.

Why Does it Matter?
Just because Google returns a website in it’s search results, does not guarantee a sale. There are many factors that people use to determine whether or not to trust a website and for some odd reason, I an one of those people who looks at the copyright dates on a website. Right or wrong, I use it as an indicator of how up to date the website is and I know I am not alone.

Let’s say I end up on a website where I want to make a purchase and see a copyright date that is 5 years old (this just happened last week). I start to wonder if the ecommerce security is up to date as well – or if the company is still in business – and it may impact my buying decision. In this case, someone lost a sale to someone who had a horrible sales process and even charged more money. The main reason was that they lost my trust by not caring about their website.

If you were looking for a “best practice” to add to your website “to do” list, now you have it.

Have a great day!

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