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Posts Tagged ‘Facebook’

Don’t Blame Facebook (or Any Other Social Media Site)

Have you ever heard phrases like “Facebook broke up another marriage.” I have, and although Facebook has its issues, it doesn’t have the power many give it. The bottom line is that we make choices, and not always good choices. That marriage that was on the rocks, was destined to find its interruption, and Facebook happened to be the convenient tool of choice. It could have just as easily been a phone call or an alleged business trip. So what’s my point?

When posting on social media channels – whether personal or professional – we need to use wisdom and discretion. None of us are perfect, and we’ve all seen “those dialogues” on Facebook. They can be awkward, uncomfortable and make us cringe. One of my personal rules is that I don’t judge people or say things like “man, I can’t believe they did that” because those kinds of things can come back to bite you. And yes, it happened to me recently. I made a foolish decision to share a post which was off color. It wasn’t pornographic, it did not have swearing in it, but it was intended to poke at political and media leaders (who are very often the subject of poor humor.) We all make mistakes, but sadly for me, I offended a family member and that’s just something I never want to do.

Here are three great questions to ask yourself before posting to any social media profile:

    1. Why am I posting this? We often post things that are humorous, but we need to ask why we care enough to share what we are sharing.
    2. Who will see the post? If you are connected with your coworkers, colleagues, or clients, be careful not to reveal any information that might come back to haunt you. And if you are thinking about this too often, you might want to decide if they need to be Facebook friends (see my prior post on good reasons to unfriend people.)
    3. Who (if anyone) will be offended? If the answer is “anyone at all” the response should be to not share it – end of story.

I hope this helps someone not experience the frustration – and damage control – of making a mistake as I did. And if you have an issue, don’t blame Facebook Take ownership of your actions, clear the air, and move on with life. Life is too short and too precious.

13 Reasons Why You Might Get Unfriended on Facebook

It’s a new year and everyone is talking about getting a fresh start, so how about starting fresh with your Facebook friends? I don’t mean starting a new profile, I mean doing what you’ve wanted to do and “purge” your friends list – you know you want to.

As I looked at those I was connected to, I decided to drop a few people from the list and here is my list of reasons why people might not have made the cut.

1. I don’t actually know you. There was a time when I was connecting with people that I really did not know, either for business reasons or because they knew someone I knew. I no longer do this and I like to keep my friends circle confined to people I know “in real life.”
2. You are so into you that I don’t need to be. Facebook will let you know who needs attention. I love you, but I get tired of seeing those “look at me” posts and I pray that mine are never perceived as such. My wife might think I cross the line here, who knows. 🙂
3. You are inappropriate. We can be friends and I won’t judge you, but I won’t allow you to post obscenities on my wall. And if your avatar (or photos) make you look like a porn star… well… not appropriate, and my wife appreciates my stand on this one.
4. We’ve drifted apart… and that’s ok. Just like in the real world, there are people I used to hang out with, call, email, etc. If we aren’t hanging out in this season of life, it’s ok; we probably don’t need to be Facebook friends, however.
5. You are in the witness protection program. Or so it seems, since you have abandoned your Facebook page and the only posts I now see are viruses – for which you don’t even come back to post the oh so common “sorry, if you if saw something inappropriate from me, I was hacked” apology.
6. We’ve dated. I am married, and that would just be awkward.
7. You are shady, or connected to shady people. I don’t hang out with shady people… or people who do. Hopefully, you know your Facebook friends well enough to know if any of them are shady. Remember, you become who you hang around… and trouble finds shady folks, so I’d rather they not find me through you. 🙂
8. You are in jail. I read a story about how prisoners are now using Facebook and learned that they pay big money to get people to smuggle smart phones into jails so they can do all kinds of stuff including using Facebook. I probably don’t need to go any further with this one. And don’t read into it, I don’t have any Facebook friends in jail either. 🙂
9. I realize that I hesitate to share things because you will see them. Do you ever find yourself pausing before you post because someone might see what you write? If you do, it might be a good thing, as it may save you some embarrassment, but if you get concerned about how one or two people might judge you, remember, you don’t need to be Facebook friends with them.
10. You are a client of mine. I don’t post anything inappropriate, and of course, my friends have also become clients, but I like to maintain a line between personal and professional when it comes to Facebook. Why? I’ve heard I am opinionated and I’ve been foolish enough to talk about religion and politics on Facebook. 🙂
11. We work together. This is a curious one, because I am actually now connected to most of the people I work with. I own my own business, but in the past when I was an employee, I had a policy of not connecting with my coworkers. You never know when you will say the wrong thing about your job and have someone connected to your boss read it. Trust me, it happens.
12. You clutter my news feed with game updates & invites. If you want to play games all day, that’s totally fine, but I really hate getting the invites to play AND of course, we never actually communicate because you are always playing games. 🙂
13. You’ve left Facebook. This one should be obvious, but currently, anyone who has left Facebook still shows up in your friends list. Check it out and you might want to unfriend those stray profiles. I believe they keep them active so people can reactivate them but most people (not knowing they can reactivate) just start over.

I hope you enjoyed this as it was done in humor and most of all, I hope you don’t think I am arrogant or really into myself, but if you do… oh well (just kidding) 🙂

Happy New Year!

Has Facebook Lost It’s Appeal to Businesses?

The last several weeks have given us plenty of changes on Facebook. Most reacted with disappointment, and a few embraced the new changes. Others kept reminding people they were getting what they were paying for (because it’s free). Some even talked about jumping ship for Google+, which for the record is NOTHING LIKE FACEBOOK 🙂

I was disappointed for two reasons. First, I originally joined Facebook to stay in touch with people. This was before business pages and I found that this was not as east of a task and that I no longer felt in touch as much as I had. Granted, I don’t spend all day going through old news feeds because I am quite busy, but there was clearly a difference in the volume of data I could see.

As a marketer, I was very disappointed in that my business page notifications seemed to be of less importance to anyone, especially because they weren’t there to get my updates anyway. They, like me, had joined Facebook to connect with people so they weren’t going to complain that they could not see my business page updates.

Some took the position that Facebook was doing this to make businesses have to pay for Facebook ads to get the visibility they were seeking. And if you have not at least tested Facebook ads, I do recommend it, but I would be disappointed if the underlying ploy was to get us to buy ads.

In the end, I regard Facebook as a great means of branding and connecting, but I would say it’s lost a bit of favor with me. Don’t hear what I am not saying; I didn’t say it doesn’t have value, but when the core of a websites users is frustrated with changes, does not know how they work, and really not willing to fight to stay current, you have to be cautious how much emphasis you give it in your overall marketing equation.

I’d love to hear your thoughts below. Have a great day!

How to Sell Your Products on Facebook

Social media platforms like Facebook have become networking meccas for people around the globe. Once primarily used for keeping in contact with friends and family, Facebook is now among the top marketing and advertising venues in the world. Savvy business people know that in order to gain customers, you have to go where the people are. With nearly over 700 million registered users, Facebook is one of the Internet’s top destinations.

Aside from marketing and advertising, people have also begun merging e-commerce into the Facebook platform. This allows them not only to market and advertise their brand to potential customers, but provides an avenue for those potential customers to purchase products from the advertisers as well. Facebook provides ample opportunities for businesses to integrate into its platform and network in markets that may not have been available to them before.

One method of selling on Facebook that business owners can use is the Facebook Fan Page. It’s kind of like a fan club for a business where people can click an icon to become a member of the club or “like” your brand. Once on the “brand wagon,” business owners post updates, specials, promotions and other relevant news to garner and maintain interest in their product. Usually the brand owner links off-site to their main website where their products or services are available for purchase.

The second method of selling on Facebook ties in with the Fan Page – and that method is Facebook ads. Businesses can purchase ad space that appears in sidebars of Facebook users’ pages. These ads are highly customizable and gives the ad buyer a myriad of options in targeting their preferred demographic of Facebook users. When the users click these ads, they are directed back to the business’ Fan Page so the Facebook advertising campaign sort of comes full-circle.

The third method of selling on Facebook involves the creation of an on-site store where a brand’s fan club and others can make purchases directly from the Fan Page (also known as F-commerce). The creation of these Facebook stores are done via apps provided by e-commerce platforms. The apps are integrated into a Fan Page and allows the brand owner to manage every aspect of his store as well as track sales and other traffic-related information right from their dashboard. Vendio, Payvment, and VendorShop are examples of such application that’s pretty straightforward and especially easy for novice users to manage. They have a library containing a wealth of information on their site, including videos that will help brand owners through every step of the process – from the installation to shipping information. Dealio provides the platform and services for free, but does have optional paid features for business owners needing additional options and features.

Most of the f-commerce platforms out there do offer a free level of service and those services vary with each provider so doing some research on what’s out there is prudent to finding a provider that will work for you. There are ecommerce solutions that cater to small businesses and others that cater to larger businesses that require more features such as inventory management and multi-variation product listing. The idea of these platforms is that they work with the aforementioned methods of selling on Facebook, not against them. A solid combination of all three methods will ensure that you have an effective e-commerce campaign by providing maximum exposure for your brand.

About The Author
Helen Fang is the social media expert at Vendio, an ecommerce software company that enables online businesses to sell on Facebook, eBay, Amazon, and Google from one platform.

Google Follows Facebook with +1 Button

Seeming to follow in the footsteps of Facebook’s “liking” of a status or a Facebook business page, Google is implementing a “+1” button where users can “vote up” a search result that they like. According to their “learn about +1” video, they will allow for integration of +1 into websites in a similar fashion as we now see Facebook like buttons. The program is currently being rolled out slowly, but you can sign up for it at if you want to check it out. Below is a screen shot of a blog post that I gave the “+1” to and I have encircled both the indication that it has been “voted up” (or 1 up’d) as well as the +1 button.

Now, when I look at my Google profile, I see this listed under the tab labeled “+1’s” (you can click the image below to enlarge it.)

Given that social media activity such as tweets and (Facebook) likes are having an impact on organic search engine optimization, I am sure this will play into rankings as well. Stay tuned!

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