Follow Anthony Kirlew on Twitter

Subscribe in a reader

Hire Anthony as an Internet Marketing Speaker

Email Marketing $19/Month!





DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Posts Tagged ‘email marketing’

Fueled Friday – Using Multiple Online Marketing Strategies

Today, I want to discuss the various types on online marketing strategies that you can use as an intro to the upcoming blog posts on the mechanics of each.

For many, the term online marketing brings to mind a host of different thoughts. Some immediately think of search engine optimization, others may think of paid search, and yet others may think of email marketing, blogging, or social media strategies. The fact remains, that they are all components of online marketing, and frankly should all be employed at some level. Some strategies will come more naturally to you, and others will seem to give you better results. Over the next several posts, I will cover each, but today, I will leave you with a simple list of online marketing strategies to consider. To get a head start on this series of posts, I recommend doing a search on this blog to see what you can find on the topic as well as a Google search to learn more about whichever segment of online marketing you are seeking to learn more about.

Here is my list of the various online marketing strategies that you can employ. If you feel something is missing, let me know my leaving a comment below:

Search Engine Optimization (SEO): This involves architecting your website to obtain natural rankings in the search engines. It is the most effective form of online marketing, and takes the most time to see results.

Paid Search / Pay Per Click (PPC) Search: This involves paying for each visitor that comes to your website. The upside is that you will see results immediately; the down side is that you can lose lots of money if you do this wrong.

– Blogging: You will learn several reasons why blogging is a highly effective form on online marketing. It is one of my favorite and I cannot wait to share more on this. You can also implement blogging without spending a penny, which make it a great option for those with limited budgets.

Email Marketing: There are two aspect of email marketing that I will share. The first is the most effective and involves emailing your clients and prospect. The second and less recommended form of email marketing it purchasing email lists (NOT spam lists) and marketing to cold prospects.

Viral Marketing: This is a form of marketing where you share valuable information for free (from your website) and allow others to share it for free. It is a great way to get the word out about your product, service, or business.

Social Media Marketing: Everyone is talking about Social Media these days, and it’s a great way to build a following for your brand and reach lots of prospects in a short period of time. Sadly, most don’t really understand how to implement it effectively.

Text / Mobile Marketing: As the name implies, this is a method of reaching people via cell phones and smart devices. It is a growing field that you should not ignore.

Affiliate Marketing: This is a powerful way to empower others to send you business. Of course, you will pay them for their successful referrals, but it essentially puts a commissioned sales force to work for you.

Online Press / Media Relations: This is an area that many businesses neglect and it can produce amazing results.

Online Advertising: This is closely related to PPC, yet it deserves its own category. I would recommend this only as a last resort or a supplement to a multi-channel online marketing program.

Local Search Marketing: Reaching your local audience is critical if you are a local business, but even if you are a national business you don’t want to neglect customers in your own backyard.

Well, I am sure that gives you lots to consider. Please take the time to do some research on any of these that are not familiar with you. This way, when we reach this part in the series, it won’t be totally new to you and you will be able to ask some great questions to help you implement or optimize a specific strategy.

I am off to Louisville, KY today where I hear it will be cold, so keep sending me warm thoughts. :-)

Have a great weekend!

3 Marketing Lessons from the Obama Campaign

If we are always paying attention, we can learn from most of life’s experiences. As I was laying down to sleep after writing a late night proposal, I started thinking about how Barack Obama ran his campaign and how he made an impact on such a large group of people, then I saw some clear parallels that could be used by business owners and marketers. Please note, this is not meant to be in any way politically slanted.

Here are three takeaways for every business owner or marketer from the winning political campaign:

1. Listen to your prospects and find what their real needs are. Obama listened to what the American people were saying and then addressed their most pressing issues such as joblessness and health care.

2. Speak your prospects language. Obama did not engage people in political jargon, or big words to impress people. He spoke like he was actually trying to communicate a clear message to his audience – and in the end, he did just that,

3. Communicate with your prospects often & effectively. The Obama team did a great job of communicating with their constituents via email. Very early on, I decided to follow some of what the politicians where doing in terms of online marketing, and ended up subscribing to his email list. Not only did he communicate often, but made great use of videos, and in particular viral video marketing (I received some of the messages multiple times from other people). My one complaint is that they did not respond to my direct request for an interview on the topics of how they were using the Internet in their outreach.

Whether you voted for him or not, I hope you can choose to learn a little something from how he ran his campaign. And for our nation, I do pray that he provides only change for the better.


6 Non SEO Reasons Why Small Business Websites Fail

Is your companies website failing? Perhaps you’ve spent some money on it and it has just never produced for you. Maybe you have one of those companies where the corporate website was the owners kids school project and she is afraid to hurt the kids feelings (I am not kidding here, this was a real life scenario and no one in the company could bring the subject up).

In the course of my day I look at lots of websites; often people even pay me to look at their website and tell them what is wrong with it. Here are some of the more common challenges that I have run into. I urge you to take a look at your website and see if it suffers from any of these challenges then take action and change it.

1. Takes Too Long To Load. Whether its flash or graphics that were never compressed or optimized for the web, most people showing up to your website want results, and they want them pretty quickly. It’s funny when you think back to the days of dial up and now we think our hi-speed connections are too slow. You don’t want to fall prey to this simple to correct issue.

My Advice: When testing your website, make sure you clear your cache, so you can know how long it actually takes between the time a user shows up and is able to read what’s on your site. Also, have others outside of your company test the site and give you their sincere feedback.


2. The Site is Composed Exclusively with Graphics or Flash.
Assuming you care something about search engines finding your website, you need to know that search engines care more about written content than anything else. It is next to impossible for a search engine to visit your website and know what it’s about if it is all graphics or flash without a little help behind the scenes anyway. Exceptions would be sites that serve arts, music, and graphics related communities.

My Advice: If you feel the need to show someone a flash presentation, give him or her the option to click and view it on another page.

3. It is a Hodgepodge of What Everyone Wants to See on the Company Website. This is one of the most frustrating things that I have personally had to deal with in a corporate setting. Everyone has an opinion about how the website should look and few – if any – of them understand website usability (what the user wants and needs to see based on human psychology). It’s turning customers away, but they won’t tell you that and it will take someone taking a bold stand and a humble owner to give up their personal desires in exchange for winning over new customers, and it’s well worth it.

My Advice: Hire a professional design firm with usability expertise to build your website, or if you already have a website, hire a usability consultant to help you restructure it. How do you know if your web designer is a usability expert? Just ask them “what role does website usability play in their design process?” If the phone goes silent or you get a glazed over look, move on. Of course, if you need a usability expert, you contact my firm, AKA Internet Marketing, as we have helped many companies improve their website conversion rates, leading to increased online revenue.


4. Advertising?
Yes, people often use advertising on their company website thinking that it is a good strategy for making money from the website. If you have a business with a website, the only thing you should be doing to make money is optimizing your website so that you earn your visitors business. It really doesn’t make sense to send customers to your competitors. If your website isn’t profitable, you need to take a hard look and ask why. Chances are it is a combination of not enough visitors, the wrong type of visitors, or somehow not instilling confidence in the mind of your prospect.

My Advice: If you have any kind of advertising on your website, get rid of it. Take a look at your web stats and if you aren’t getting at least 100 unique visitors per day then you need to look at implementing a solid web marketing strategy. If you are getting lots of visitors, but not converting customers, then you need to hire a usability consultant to find out why.

5. Not Capturing Visitors Information. I don’t mean deceptively, I mean you should be asked them for their name and email address so you can market to them, ask for their feedback, and be an informational resource for them. The most common way of doing this is to free ebook or newsletter in exchange for their name and email address so you can add them to your prospect database.

My Advice: Implement an email capture system on your website. My recommendation is Aweber as I have used them for years and recommended them to several clients who have also been very pleased.

6. Not Reaching Out to Your Customers. Closely related to #5 is reaching out to your prospects and customers consistently which should induce sales from prospects and repeat sales and referral from past customers.

My Advice: Once you have implemented your email marketing software, make a consistent effort to reach out to customers and prospects at least once per month.

SEO (search engine optimization) is clearly an important component of having a successful website, but as you can see there are many Non SEO issues that affect how successful your website is.

I hope that was helpful. If you have any questions, feel free to contact me at akirlew(at)akaim.com.


8 Ways to Use The Number One Internet Marketing skill

So what is the number one Internet Marketing skill? Writing. Why is writing is so important to Internet Marketing? Primarily it’s because search engines crave written content. It’s no secret; we’ve all heard that content is king, but it’s not limited to content on your website. Here are some of the ways you can write your way to Internet Marketing success:

1. Optimizing Web Copy. Always a great starting point and copywriting is also a valuable and marketable skill.

2. Blogging.
Create lots of content on the fly and as often as you like. An extra bonus is having it promoted in Social Media circles.

3. Writing Articles.
Article marketing still has lots of pull and when done right, helps in the link building process.

4. Writing Press Releases. Similar to articles, a well distributed press release can provide inbound links, but done well, press release can lead to interviews and other opportunities for exposure.

5. Viral Marketing.
Have you written an ebook yet? If not, I challenge you to make it a priority to get writing. I have written several ebooks for several markets and for the most part they have done well for me. They are key to helping you build an email list to market your product or service to.

6. Publish a book. How does this help you in Internet Marketing? It gives you credibility in your field, which usually results in web traffic. It will also give you some income, but for the most part that should not be the focus of publishing a book (if it is, you may really be let down).

7. Writing Ads. If you get good at writing ads, you can produce excellent results in Pay Per Click search by having compelling calls to action.

8. Email Marketing.
Once you’ve built your list, the simplest way (although maybe not the most effective) to reach your prospects is through email marketing. Who wants to read a poorly written email pitch? (no one).

If you are not writing, I hope this motivates you to start. If you think of any other ways that writing plays a role in effective Internet Marketing, feel free to comment. Also, I would like to invite you to subscribe to this blog if you have not already, to keep up with the latest search marketing musings.


Fastest WordPress Hosting
Categories
Archives