Follow Anthony Kirlew on Twitter

Subscribe in a reader

Hire Anthony as an Internet Marketing Speaker

Email Marketing $19/Month!





DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Posts Tagged ‘ebooks’

How to Succeed Online by Giving it All Away – Fueled Friday

Well, it has been a very busy week which is why this weeks Fueled Friday is late. First, I launched a new Internet Marketing Firm this week (more to come on that later), and second, I attend InfusionCon which was AMAZING (more on that later as well).

So what I want to share with you today is the power of educating your prospects. Many people in the consulting field often ask the question “how much information should I give my web prospects?” My answer – Give them everything! This, of course, is within reason, but the bottom line is that if your prospect can figure out how to do what you do, they will. If the information is out there to be found, wouldn’t you rather have them find it from you? This was if they get stuck or have a questions, chances are they will look to you for help as opposed to someone else. Also, most people don’t want to become their own consultant (many have to due to sheer financial constraints), so your job will be to sell them on the benefits of having you do it for them so they can focus on making money in their business.

If you do sell a physical product, you still have an opportunity to educated your customers. Offering white papers, ebooks, and testimonials as to how your product can be used and how it has helped others will go a long way to helping boost sales. For those that don’t buy on the same day they visit, there is a high chance that they will return if they like what they read.

The big in giving it all away, is doing it in exchange for your prospects contact information. At a minimum, you want to collect their first name and email address to be able to send personalized emails. The more you follow up, the higher your chances of selling to them.

Years ago, I used to fear giving away information on how to do your own online marketing for fear that I would lose customers. Instead, because I write and blog on all topics related to online marketing, I have a fairly consistent flow of referral business.

Do you have any success stories to share about a successful follow up email campaign? If so, we’d love to hear. Next week I will be discussing the mechanics of how to set up these information sharing campaigns so stay tuned.

Have a great weekend and enjoy my birthday tomorrow 🙂

8 Ways to Use The Number One Internet Marketing skill

So what is the number one Internet Marketing skill? Writing. Why is writing is so important to Internet Marketing? Primarily it’s because search engines crave written content. It’s no secret; we’ve all heard that content is king, but it’s not limited to content on your website. Here are some of the ways you can write your way to Internet Marketing success:

1. Optimizing Web Copy. Always a great starting point and copywriting is also a valuable and marketable skill.

2. Blogging.
Create lots of content on the fly and as often as you like. An extra bonus is having it promoted in Social Media circles.

3. Writing Articles.
Article marketing still has lots of pull and when done right, helps in the link building process.

4. Writing Press Releases. Similar to articles, a well distributed press release can provide inbound links, but done well, press release can lead to interviews and other opportunities for exposure.

5. Viral Marketing.
Have you written an ebook yet? If not, I challenge you to make it a priority to get writing. I have written several ebooks for several markets and for the most part they have done well for me. They are key to helping you build an email list to market your product or service to.

6. Publish a book. How does this help you in Internet Marketing? It gives you credibility in your field, which usually results in web traffic. It will also give you some income, but for the most part that should not be the focus of publishing a book (if it is, you may really be let down).

7. Writing Ads. If you get good at writing ads, you can produce excellent results in Pay Per Click search by having compelling calls to action.

8. Email Marketing.
Once you’ve built your list, the simplest way (although maybe not the most effective) to reach your prospects is through email marketing. Who wants to read a poorly written email pitch? (no one).

If you are not writing, I hope this motivates you to start. If you think of any other ways that writing plays a role in effective Internet Marketing, feel free to comment. Also, I would like to invite you to subscribe to this blog if you have not already, to keep up with the latest search marketing musings.


Fastest WordPress Hosting
Categories
Archives