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DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Posts Tagged ‘blogging’

Fueled Friday – Using Multiple Online Marketing Strategies

Today, I want to discuss the various types on online marketing strategies that you can use as an intro to the upcoming blog posts on the mechanics of each.

For many, the term online marketing brings to mind a host of different thoughts. Some immediately think of search engine optimization, others may think of paid search, and yet others may think of email marketing, blogging, or social media strategies. The fact remains, that they are all components of online marketing, and frankly should all be employed at some level. Some strategies will come more naturally to you, and others will seem to give you better results. Over the next several posts, I will cover each, but today, I will leave you with a simple list of online marketing strategies to consider. To get a head start on this series of posts, I recommend doing a search on this blog to see what you can find on the topic as well as a Google search to learn more about whichever segment of online marketing you are seeking to learn more about.

Here is my list of the various online marketing strategies that you can employ. If you feel something is missing, let me know my leaving a comment below:

Search Engine Optimization (SEO): This involves architecting your website to obtain natural rankings in the search engines. It is the most effective form of online marketing, and takes the most time to see results.

Paid Search / Pay Per Click (PPC) Search: This involves paying for each visitor that comes to your website. The upside is that you will see results immediately; the down side is that you can lose lots of money if you do this wrong.

– Blogging: You will learn several reasons why blogging is a highly effective form on online marketing. It is one of my favorite and I cannot wait to share more on this. You can also implement blogging without spending a penny, which make it a great option for those with limited budgets.

Email Marketing: There are two aspect of email marketing that I will share. The first is the most effective and involves emailing your clients and prospect. The second and less recommended form of email marketing it purchasing email lists (NOT spam lists) and marketing to cold prospects.

Viral Marketing: This is a form of marketing where you share valuable information for free (from your website) and allow others to share it for free. It is a great way to get the word out about your product, service, or business.

Social Media Marketing: Everyone is talking about Social Media these days, and it’s a great way to build a following for your brand and reach lots of prospects in a short period of time. Sadly, most don’t really understand how to implement it effectively.

Text / Mobile Marketing: As the name implies, this is a method of reaching people via cell phones and smart devices. It is a growing field that you should not ignore.

Affiliate Marketing: This is a powerful way to empower others to send you business. Of course, you will pay them for their successful referrals, but it essentially puts a commissioned sales force to work for you.

Online Press / Media Relations: This is an area that many businesses neglect and it can produce amazing results.

Online Advertising: This is closely related to PPC, yet it deserves its own category. I would recommend this only as a last resort or a supplement to a multi-channel online marketing program.

Local Search Marketing: Reaching your local audience is critical if you are a local business, but even if you are a national business you don’t want to neglect customers in your own backyard.

Well, I am sure that gives you lots to consider. Please take the time to do some research on any of these that are not familiar with you. This way, when we reach this part in the series, it won’t be totally new to you and you will be able to ask some great questions to help you implement or optimize a specific strategy.

I am off to Louisville, KY today where I hear it will be cold, so keep sending me warm thoughts. :-)

Have a great weekend!

Best Practices For Sharing Facebook Events

Today, I saw a local event announcement on Facebook that I wanted to share with others because it was promoting a local event where Les Brown was speaking. The challenge is that there was no way for me to link to it other than the Facebook event link and not every one uses Facebook as there end-all resource (believe it or not).

I shared with my friend that if she could post the event details on a blog I would be more than happy to help her promote her event. For example, I am active on Twitter & LinkedIn, where blog links can easily be shared (this may be a revelation to some), and where I am connected to thousands of local business owners that might want to attend.

My advice is that if you have notes or events that you want others to share, you should provide a link to an outside resource (ideally a blog) so that others can help promote it. Having others promote your content has a lot to do with making it easy for them to do so.

New FTC Law Requires Bloggers to Disclose Payments for Reviews

According to a recent New York Times article(they took the link down) this CBS News article, the Federal Trade Commission has passed a law (effective December 1st), stating that any bloggers providing reviews for companies must disclose any compensation (including free products or services).

It has not yet been determined how this will affect current blog reviews and whether or not they will have to be revised. I will keep you posted as I learn more.

UPDATE: Here is a link to the actual advertising disclosure guidelines from the FTC for your reading enjoyment.

How Social Media Marketing and Blogging have Altered Conversion Statistics

Social Media Marketing and Blogging have produced amazing results in terms of increasing visitors and brand awareness to websites, but it has also changed how a site owner needs to track conversions.

Recently, I launched a new website and I was discussing the projections with my wife – and for the record, she hates when I start crunching numbers and doing projections :-) My goal was to launch a profitable website in a new niche market to create a new income source for us. Looking to my past success, I started to back into the numbers so I could predict what kind of web traffic I would need to reach my sales goals. I realized that I was modeling two very successful sites that I had a few years back and remembered that the traffic to the sites was not based on opportunistic sales from sources such as Social Media sites & blogs, but from targeted visitors from organic and paid search. Realizing this, I set my goals in terms of search engine traffic and not overall traffic, knowing that while Social Media traffic does produce sales, it isn’t necessarily targeted traffic, to is will skew the numbers, and very much so if you have lots of Social Media traffic.

Over time, implementing an effective blogging strategy combined with the power of Social Media sites can produce some great organic search results, and I highly recommend it for any business looking for affordably generate new business online.

Can Blog Spam be a Good Sign?

Many bloggers complain of comment spam, which of course is often remedied by a simple plugin (at least for WordPress users). Many others don’t seem to have a problem with spam, but that isn’t necessarily a good thing. It may mean that nobody is visiting their blog. Personally, I hate spam but the fact that I get more and more of it confirms that my blog is getting more and more visibility.

If you aren’t getting spam, check your web stats and see if you are getting visitors, not just viewers, but “bots” as well, which is an indication of how often your site is being spidered by the search engines – which is related to how much online exposure your site or blog has. If no one is finding your site then building traffic is a great place to start.

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