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Posts Tagged ‘blogging tips’

5 Ways to Help Google Find Your Blog Posts

If you are a blogger, you certainly want to make sure that your content gets found by Google, Bing and the other search engines to maximize your online exposure. Below are 5 tips to help increase your exposure on Google.

Keyword Research
One of the most critical steps you can take to help improve the search engine rankings of your blog posts is to engage in a little bit of keyword research prior to posting. You can use a free tool such as the Google AdWords Keyword Tool and find out what people are searching for related to your blog post. Next, you want to use those keywords in the title of the blog post, and ideally closer to the front of the post. For example, if I wanted to leverage the popular phrase “blogging tips”, I would have made the title, “Blogging Tips – How to Help Google Find Your Blog Posts.” You have to balance SEO value with what reads well obviously. Given the volume of blogging tips on my blog, it would not make sense to start every post with “blogging tips.”

Using Ping Services
If you use WordPress, I would make sure that you have more than just the one ping service listed under the “Writing” settings. I am sure other blog platforms have this option, but I am pretty much a WordPress guy. Here is a list of recommended ping services:

http://api.feedster.com/ping.php
http://api.moreover.com/ping
http://api.my.yahoo.com/rss/ping
http://blogsearch.google.com/ping/RPC2
http://ping.feedburner.com
http://ping.syndic8.com/xmlrpc.php
http://pinger.blogflux.com/rpc
http://rpc.newsgator.com/
http://rpc.pingomatic.com/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://services.newsgator.com/ngws/xmlrpcping.aspx

Blog Often
The more content you put out, the more opportunities you will have to be found through those keyword rich titles. Eventually, you will start to see your blog come up in searches under the keywords in the post titles. Your web stats (analytics) will show you the keywords that people are using to find you.

I recommend setting a schedule and sticking to it (unlike I do). At a minimum, you should shoot to post at least once a week.

Promote on Social Networks
Social networks are a great way to promote blog content. For starters, I would add your blog feed to your LinkedIn profile. If you use Facebook, then I would post your articles to your profile and your business page, and if you are on Twitter, I would not only Tweet, but use related hashtags for maximum impact.

Using Tags Effectively
Tags are a great way to capitalize on popular keywords and themes by linking your posts to them. For example, I have tagged this post with the following keywords; blogging, blog SEO and blogging tips, which are popular keywords that I would like to connect with. You can see them referenced in the footer of the post. WordPress makes adding tags simple as does Blogger, and I would imaging other blog platforms do as well. Just don’t overdo it and make sure the keywords are related to the blog post. Often a tag will get listed in a search engine from a blog and rank well for the related keyword which gives you additional opportunities for search engine exposure.

This is certainly not conclusive, but a good top 5 list. Feel free to post any tips below in the comments.

Happy blogging!

How to Leverage Current Events to Promote Your Brand

Do you ever find yourself at a loss for blog content? One thing to keep in mind is that Google gives preference to content related to current events. All you need to do is ask yourself what is going on in the news or what holidays are coming up and then write a blog post about the event or holiday.

There are two approaches to making this work. The first method is to tie it in to your business by either adding a marketing message or showing that your company offers a solution to a problem being mentioned in the news. The second method is to simply put out the related content for brand exposure. Like every other marketing strategy, I recommend testing to see what works best for you.

After you have written your blog post, you will want to share it across your social media networks as this will help to “give it some legs.” A great one to use in this case is Twitter because you will also be able to leverage #hashtags which are basically keywords used to search on Twitter. Twitter monitors the top #hashtags which is an indication of what people are sharing or searching about. Tying your blog post into a #hashtag will help increase exposure to your blog post by leverage the event or holiday related activity on Twitter.

Last week I heard some interesting statistics about the Super Bowl and I decided to do a Super Bowl blog post on Sunday. I went the route of branding and made no mention of my company or what I did. It was a success; and is now the most visited blog post of the year. The real proof that Google listens came from viewing my analytics to see where the visitors came from. Most of the visits on Super Bowl Sunday and the two days following came through Google search (as indicated by Super Bowl search queries) and not just from the social media networks I submitted it to.

The moral of the story is that Google listens when you know how to speak their language.

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