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DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Posts Tagged ‘aweber’

The Simplest Way to Increase Your Conversion Rates – Fueled Friday

Many people invest time and money into getting visitors to their website. The sad fact – and what many online marketing consultants don’t let people know up front – is that statistically 95% of more of the people that visit your website will not do business with you. When you put it that way, it sounds unbelievable, but think about how you search the web. When you are searching online, how many times do you do business with the very first link you click on? Probably never, especially if you are doing research and wanting to find the best value for your dollar.

The percentage of website visitors that either purchase from you or contact you is referred to as the conversion rate. It is a measure of how many visitors are converted to prospects of customers. If you sell a product online, this will be easier to track because you can look at the number of visitors and the number of sales. If you have a service based company or do not sell online, this will require that you make sure to find out exactly how your customers found you.

There are several factors that determine whether or not someone considers your website to have what they are looking for. Most of all, your website should have a professional look and feel. If the site looks like an amateur designed it, that will certainly not give the customer a sense of confidence; especially if you are asking for their credit card information. This includes seemingly small things like having poor grammar or typographical errors. Another thing that gives consumers confidence is seeing reputable “seals” such as the BBB logo. Website usability (the science of understanding how your customer reacts to what they see) can be complex and my intention was not to discuss website usability.

Given that most people are not going to stay on your site or do business with you on the first visit, the simplest and most effective way to increase the percentage of people that do business with you is to capture their contact information (name and email) so you can follow up with them. Ideally, you should offer them something of value that will entice them to give you their information (such as a “how to” guide or a white paper) and this should be followed up by a series of follow up emails offering more information on your products or services. You might even throw in a coupon or special offer to entice them to act.

There are several systems that will allow you to simply integrate this functionality into your website. I recommend Aweber for it’s features as well as affordability. I have used Aweber successfully over the past several years personal and for many clients who have all been satisfied. They offer the first month for just $1, so you don’t have much to lose by checking it out. If you have any specific questions, please contact me using the link at the top of the page.

In closing, I will you all a Blessed Easter and Passover season.

6 Non SEO Reasons Why Small Business Websites Fail

Is your companies website failing? Perhaps you’ve spent some money on it and it has just never produced for you. Maybe you have one of those companies where the corporate website was the owners kids school project and she is afraid to hurt the kids feelings (I am not kidding here, this was a real life scenario and no one in the company could bring the subject up).

In the course of my day I look at lots of websites; often people even pay me to look at their website and tell them what is wrong with it. Here are some of the more common challenges that I have run into. I urge you to take a look at your website and see if it suffers from any of these challenges then take action and change it.

1. Takes Too Long To Load. Whether its flash or graphics that were never compressed or optimized for the web, most people showing up to your website want results, and they want them pretty quickly. It’s funny when you think back to the days of dial up and now we think our hi-speed connections are too slow. You don’t want to fall prey to this simple to correct issue.

My Advice: When testing your website, make sure you clear your cache, so you can know how long it actually takes between the time a user shows up and is able to read what’s on your site. Also, have others outside of your company test the site and give you their sincere feedback.


2. The Site is Composed Exclusively with Graphics or Flash.
Assuming you care something about search engines finding your website, you need to know that search engines care more about written content than anything else. It is next to impossible for a search engine to visit your website and know what it’s about if it is all graphics or flash without a little help behind the scenes anyway. Exceptions would be sites that serve arts, music, and graphics related communities.

My Advice: If you feel the need to show someone a flash presentation, give him or her the option to click and view it on another page.

3. It is a Hodgepodge of What Everyone Wants to See on the Company Website. This is one of the most frustrating things that I have personally had to deal with in a corporate setting. Everyone has an opinion about how the website should look and few – if any – of them understand website usability (what the user wants and needs to see based on human psychology). It’s turning customers away, but they won’t tell you that and it will take someone taking a bold stand and a humble owner to give up their personal desires in exchange for winning over new customers, and it’s well worth it.

My Advice: Hire a professional design firm with usability expertise to build your website, or if you already have a website, hire a usability consultant to help you restructure it. How do you know if your web designer is a usability expert? Just ask them “what role does website usability play in their design process?” If the phone goes silent or you get a glazed over look, move on. Of course, if you need a usability expert, you contact my firm, AKA Internet Marketing, as we have helped many companies improve their website conversion rates, leading to increased online revenue.


4. Advertising?
Yes, people often use advertising on their company website thinking that it is a good strategy for making money from the website. If you have a business with a website, the only thing you should be doing to make money is optimizing your website so that you earn your visitors business. It really doesn’t make sense to send customers to your competitors. If your website isn’t profitable, you need to take a hard look and ask why. Chances are it is a combination of not enough visitors, the wrong type of visitors, or somehow not instilling confidence in the mind of your prospect.

My Advice: If you have any kind of advertising on your website, get rid of it. Take a look at your web stats and if you aren’t getting at least 100 unique visitors per day then you need to look at implementing a solid web marketing strategy. If you are getting lots of visitors, but not converting customers, then you need to hire a usability consultant to find out why.

5. Not Capturing Visitors Information. I don’t mean deceptively, I mean you should be asked them for their name and email address so you can market to them, ask for their feedback, and be an informational resource for them. The most common way of doing this is to free ebook or newsletter in exchange for their name and email address so you can add them to your prospect database.

My Advice: Implement an email capture system on your website. My recommendation is Aweber as I have used them for years and recommended them to several clients who have also been very pleased.

6. Not Reaching Out to Your Customers. Closely related to #5 is reaching out to your prospects and customers consistently which should induce sales from prospects and repeat sales and referral from past customers.

My Advice: Once you have implemented your email marketing software, make a consistent effort to reach out to customers and prospects at least once per month.

SEO (search engine optimization) is clearly an important component of having a successful website, but as you can see there are many Non SEO issues that affect how successful your website is.

I hope that was helpful. If you have any questions, feel free to contact me at akirlew(at)akaim.com.


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