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DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Posts Tagged ‘affiliate marketing’

How to Monetize Your Domain Names

This is a blog post that was planned for some time, and then a friend asked me this exact question, so I knew it was time to pull it from the archives.

To make money online, you have to facilitate money changing hands. Making money with a domain is similar to making money with any other website in that you ultimately have to drive people to the domain and get them to take an action which ultimately results in money changing hands. It doesn’t even have to be their money, but an action has to be taken. The big take away here is that you need to have visitors to your domain – and lots of them – to make any money of substance.

That said, here are several ways you can monetize a domain and most are based on my personal experiences.

1. Contextual Ads. This is one of the most popular domain monetization strategies. The most widely known contextual ad network is Google’s AdSense. To make money with AdSense, you simply place a snippet of code on your website and ads are displayed. When visitors click on the ads, Google gives you a percentage of what that advertiser paid for the click. In essence, this is an affiliate program for Google AdWords (Google’s Pay Per Click platform).

How much money you make per click will depend on the industry your content represents. If advertisers are paying a lot for a click (such as lawyers), then you can expect to see a few dollars per click that is generated from your site. In other instances, where the cost per click is low, you will just see a few pennies per click.

If you have lots of content, this might be a good option for you, but if you are just starting out, you will likely be disappointed with your initial earnings.

2. Selling Advertising. If you want to have more control of the ads that are served on your site (because you won’ with AdSense), you can solicit advertisers for your website. What you earn will be proportionate to how many visitors your website has. Ads are typically sold in terms of “x” dollars per thousand visitors (known as CPM pricing). For example if your website gets 10,000 visitors per month and you have a price of $5/CPM, you would charge $50 per month to your advertisers. Ads can be sold in many formats including banner ads, text link ads, and in context ads.

3. Selling Affiliate Products. If you can find companies that are related to your website that have an affiliate program where you can get paid for sales referred to them from your website, this can be a lucrative proposition. Unlike selling advertising where you are paid up front, this is more of a performance based ad, where you are compensated whenever a sale is made or a lead is produced (depending on the program). I recommend using affiliate ads in conjunction with other types of ads because the returns can be quite significant. For example, one company I run affiliate ads for pays a $100 commission for referred sales and others pay ongoing monthly commissions.

4. Domain Parking. I have tried this with a few different companies and found that if I had enough traffic to make money with a domain parking program, I would make even more if I controlled the content. Essentially these companies run contextual ads on your domains and share the revenue with you. It’s pretty simply to put up a single page website using WordPress and you can keep 100% of the ad revenue or any other revenue you generate from the website.

5. Sell Your Own Products. If people are coming and buying they might as well buy from you. Ecommerce systems are easier and easier to set up, and you could be up and running in no time.

6. Lead Generation. If your domain has traffic that is geared towards a certain niche market, you could sell leads either through a lead company or by negotiating a deal with a business owner.

The more revenue your domain (website) generates, the more value it will have. You might even be tempted to sell a domain if you get a decent offer, but before saying yes, you have to look at a few factors:

– How much money the site brings in for you and how long it would take to rebuild that income.
– How long it would take to earn what they are offering you.
I like to get at least 24 times the monthly revenue for a sale, but there are times when selling for less than that makes sense (i.e. the market may not be around for a long time). I will address selling domains in a future blog post because there is a lot to be said on the topic.

If you have any further questions about monetizing domains, please feel free to comment below and I will respond as soon as I can.

Fueled Friday – Using Multiple Online Marketing Strategies

Today, I want to discuss the various types on online marketing strategies that you can use as an intro to the upcoming blog posts on the mechanics of each.

For many, the term online marketing brings to mind a host of different thoughts. Some immediately think of search engine optimization, others may think of paid search, and yet others may think of email marketing, blogging, or social media strategies. The fact remains, that they are all components of online marketing, and frankly should all be employed at some level. Some strategies will come more naturally to you, and others will seem to give you better results. Over the next several posts, I will cover each, but today, I will leave you with a simple list of online marketing strategies to consider. To get a head start on this series of posts, I recommend doing a search on this blog to see what you can find on the topic as well as a Google search to learn more about whichever segment of online marketing you are seeking to learn more about.

Here is my list of the various online marketing strategies that you can employ. If you feel something is missing, let me know my leaving a comment below:

Search Engine Optimization (SEO): This involves architecting your website to obtain natural rankings in the search engines. It is the most effective form of online marketing, and takes the most time to see results.

Paid Search / Pay Per Click (PPC) Search: This involves paying for each visitor that comes to your website. The upside is that you will see results immediately; the down side is that you can lose lots of money if you do this wrong.

– Blogging: You will learn several reasons why blogging is a highly effective form on online marketing. It is one of my favorite and I cannot wait to share more on this. You can also implement blogging without spending a penny, which make it a great option for those with limited budgets.

Email Marketing: There are two aspect of email marketing that I will share. The first is the most effective and involves emailing your clients and prospect. The second and less recommended form of email marketing it purchasing email lists (NOT spam lists) and marketing to cold prospects.

Viral Marketing: This is a form of marketing where you share valuable information for free (from your website) and allow others to share it for free. It is a great way to get the word out about your product, service, or business.

Social Media Marketing: Everyone is talking about Social Media these days, and it’s a great way to build a following for your brand and reach lots of prospects in a short period of time. Sadly, most don’t really understand how to implement it effectively.

Text / Mobile Marketing: As the name implies, this is a method of reaching people via cell phones and smart devices. It is a growing field that you should not ignore.

Affiliate Marketing: This is a powerful way to empower others to send you business. Of course, you will pay them for their successful referrals, but it essentially puts a commissioned sales force to work for you.

Online Press / Media Relations: This is an area that many businesses neglect and it can produce amazing results.

Online Advertising: This is closely related to PPC, yet it deserves its own category. I would recommend this only as a last resort or a supplement to a multi-channel online marketing program.

Local Search Marketing: Reaching your local audience is critical if you are a local business, but even if you are a national business you don’t want to neglect customers in your own backyard.

Well, I am sure that gives you lots to consider. Please take the time to do some research on any of these that are not familiar with you. This way, when we reach this part in the series, it won’t be totally new to you and you will be able to ask some great questions to help you implement or optimize a specific strategy.

I am off to Louisville, KY today where I hear it will be cold, so keep sending me warm thoughts. :-)

Have a great weekend!

Affiliate Marketing through Clickbank Just Got Easier

If you sell affiliate products through Clickbank you can now elect to get paid by direct deposit. No more waiting for check and going to the bank to deposit them. I was going to write on this a bit ago when it came back, but today I logged in my business bank account and saw three direct deposits. I figured it was some soft of affiliate marketing revenue, but I just didn’t recall who keynetics was (it’s the parent company for Clickbank). That is one of the greatest parts of making affiliate marketing a part of your Internet Marketing Strategy – you often get checks and don’t know where they came from. A week or so I got a check from a company that didn’t look familiar, but it turns out it was a paper check from a company that I had signed up with several years ago, and put up a simple web site and just left it alone. I never really promoted it, but I did redirect a domain that was in DMOZ to it, so perhaps it will send me checks every month.

If you have incorporated affiliate marketing info your business model, I strongly urge you to. If you don’t know where to start, I encourage you to pick up a copy of The Super Affiliate Handbook, by Rosalind Gardner. It is one of the best books written on the topic of affiliate marketing – if not the best.

If you are an affiliate marketer or have an affiliate program that isn’t , but you are not having the success you want, stay tuned for my upcoming post ony why affiliate marketing doesn’t work for most people. Also, you can pick up a free copy of my ebbok, What The Affiliate Marketing Gurus Don’t Tell You.

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