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DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Posts Tagged ‘ad serving’

Beware of Yahoo Search Marketing

I had not used Yahoo Paid Search for some time, but I recently signed up for a new account based on a promo offer that I received. Anytime anyone wants to offer me free traffic, I am all ears.

I paid my $5.00 activation fee and got free credit ($30) on my account. Here is where the problem came in. I had set my daily spend to $10 per day for a certain campaign and had just under $30 in the account after a few days (I was taking it slowly). I then received an email saying that I had been charged $30 to add funds to my account. I was told that if I wanted to reduce the frequency of these messages and charges to increase my charge amount.

Here is my problem with this. Unless you write to them and change this, you are not in a position to now be able to stop the charges because every time the account gets below three days worth of charges, your credit card will automatically be billed. Sure, you can turn the account off, but they still have your money.

I don’t recall if there was a prepay-deposit feature when I set the account up, but if there is, this would be the option to choose if you want to control your spending. I am just glad I didn’t set my daily limit to $100, or I would have been charged $300.


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