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Archive for the ‘Yahoo’ Category

Beware of Yahoo Search Marketing

I had not used Yahoo Paid Search for some time, but I recently signed up for a new account based on a promo offer that I received. Anytime anyone wants to offer me free traffic, I am all ears.

I paid my $5.00 activation fee and got free credit ($30) on my account. Here is where the problem came in. I had set my daily spend to $10 per day for a certain campaign and had just under $30 in the account after a few days (I was taking it slowly). I then received an email saying that I had been charged $30 to add funds to my account. I was told that if I wanted to reduce the frequency of these messages and charges to increase my charge amount.

Here is my problem with this. Unless you write to them and change this, you are not in a position to now be able to stop the charges because every time the account gets below three days worth of charges, your credit card will automatically be billed. Sure, you can turn the account off, but they still have your money.

I don’t recall if there was a prepay-deposit feature when I set the account up, but if there is, this would be the option to choose if you want to control your spending. I am just glad I didn’t set my daily limit to $100, or I would have been charged $300.

Yahoo! Answers helps student cheat

Lately, I have been using the Yahoo! Answers forum as a means of promoting web sites. You can’t directly promote a site, but there are ways to do it in a subtle manner so as to not upset the powers that be. For one site, I have seen nearly 10% of the monthly traffic come from Yahoo! Answers, with very minimal effort.

In my travels in their forums, I did find out one of the things that Yahoo! Answers is helping people do. CHEAT! I had seem lame posts where people will ask for help with their homework, and others where people ask for help coming up with slogans or naming a business (talk about free marketing consulting) but for the most part I ignored them.

As I perused the forum, I found this Q&A dialog between Yahoo staff and a Yahoo! Answers member:

(submitted by stevenp9891)
Q: I’m constantly seeing multiple questions from single users that sound like they’re straight out of a text book or worksheet. It’s annoying when people try and cheat on their assignments with Yahoo Answers. There should be an option on the Abuse page for Cheaters or at least have a maximum number of questions a person can post every hour (like 2 or 3) and a daily limit.

(by Yahoo! Answers employee Katie)
A: It is not a violation of the community guidelines or the Terms of Service to use Yahoo! Answers for help with your homework. You have the option not to answer a question if you do not want to, but if you chose to answer it your post must also be within the community guidelines and the Terms of Service.

To prove that I didn’t make this up, here is the URL to the dialog:

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