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Archive for the ‘website design’ Category

AKA Internet Marketing Now Offering Entry Level WordPress Websites

Our team has always sought to serve clients of all sizes and when it comes to getting the right kind of web platform, it can seem a bit cost prohibitive for smaller companies. Many companies opt to have a simple HTML website when they find themselves in need of a website, only to later find that they can’t edit the site without technical expertise or paying a professional or they find out that they don’t own their code because it’s built with a proprietary software that’s not transferable.

My recommended web and blog platform has been WordPress for the last several years. It’s very user friendly, but more than that it’s search engine friendly and allows it’s users to create their own content in an ongoing manner by blogging. It typically costs more to have a WordPress website built because not everyone knows how to build them, but we have come up with an affordable solution so no one has an excuse for not having a viable website. Here is what we’ve included:

– Professional WordPress installation (including all necessary plugins.)
– A 3 page website with a custom header and blog feature.
– Optimized coding for search engines. While WordPress is a search engine friendly web platform, someone still has to do the research to make sure the right keywords are used – that’s what we do!
– Integration of your key social media profiles.
– The basic site is just $525 but for the first 20 folks to sign up in June, we will take $100 off of the price.

Take a look at this document which gives all of the specifics as well as some options for upgrades. If you have any questions, you can contact me at akirlew-@-akaim.com or 602-903-6223.

Critical Issues to Discuss with your Web Designer

Oftentimes people learn the hard way (read – expensive way) about what they paid for when they had their website developed. It is certainly understandable if you are just starting out and trying to get a new site up and have not had any prior experience.

Here are some pointers to help you ask the right questions and know exactly what you are paying for.

1. Make sure you own the website & domain. Too often people have a website built and later decide they want to change providers, only to learn that they do no own what they though was their own website. There are two component of ownership to consider; the first is the actual content and images that make up the website. I would only work with a design firm that creates the code for you with no restrictions. The second aspect is the domain name (the www.yoursite.com address). If they register this for you, make sure it is registered in your name and worth your contact information. In fact, I recommend registering your domain yourself so you know you have control over it.

2. Find out how to make updates to your website. There are three ways to make updates to your site:

– Have your website built using a content management system (CMS). This will add to the cost but give you more control over adding pages and changing your content. Just make sure you use a search engine friendly CMS.

– Have your designer manage your website. They will usually charge either a monthly fee or a per incident fee, but it is normally not included with the cost of building the website.

– Make the changes yourself. If you have some knowledge of HTML, you can possibly update your own site. You can run into challenges however, so you want to make sure that you maintain a relationship with your designer for those emergency situations.

3. Get a backup copy of all your website. If something were to happen to your site such as a virus infection or a problem with your hosting provider, you want to be in control and be able to re-upload your website at any time. You can request it as a zip files which is a compress file containing all of the images, templates, pages, and any other components of your website.

4. Where is your website hosted. This may sound basic, but I have spoken with many website owners that did not know where there website was hosted, or how to contact their web hosting provider in the event of a site outage.

5. Web Marketing. Typically web marketing is exclusive of website design, as it should be. The most important thing you want to discuss with your web design firm is whether or not they are using any non search engine friendly technologies such as flash, dynamically generated URL’s, non search friendly CMS, etc. If they don’t know what you are talking about or blow you off, this is a good sign that you need to hire a new designer.

I hope you have found this helpful. Keeping this information in mind can save you lots of headaches and money down the road.

If you have any further questions, please leave a comment below and I will respond.

Have a great day!

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