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DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Archive for the ‘Uncategorized’ Category

The Importance of Guest Blogging – Fueled Friday

Last weeks Fueled Friday discussed article marketing which is a close relative of guest blogging. After all, a blog post is essentially an article written for a blog other than it’s author. I want to share with you specifically why this is a great strategy for building your business online.

More important than getting a link from a blog is getting exposure to new audiences that may not know you. As you are introduced to new audiences, a certain percentage of these readers will want to learn more about you and perhaps follow your blog if you have one. It is ideal to guest post on blogs in your field, but it can also be helpful to post on blogs that are not in your field, but have a strong following.

Guest blogging can also be a great strategy for someone who does not want to maintain a blog because generally you just send the article (in Word or a related program) and the webmaster or blogger posts the article. The end results is the same in that it gets exposure for you and ideally links to your website as well.

In last weeks post, I also shared two great resources for connecting with guest bloggers (myblogguest.com and bloggerlinkup.com) but all you have to do to find guest blogging opportunities is do a search for blogs in your field and look at the contact and about sections of the blog to find the contact. Some make it really easy and have a “write for us” link at the top or in the footer. Keep in mind that you want to look over the blog and make sure it is something you want to be associated with. Also, in the interest of getting the most exposure, the stronger the blog is, the better the opportunity will be.

Guest blogging can often lead to other opportunities such as a columnist where you become a regular guest blogger or contributing writer.

Lastly, keep in mind that not all bloggers are open to having guest bloggers, especially if they see you as a competitor.

If you have never guest blogged, I encourage you to give it a short. You might be amazed at the exposure you get. In fact, if you have learned something from the Fueled Friday series that has helped you in a tangible way and want to share it, contact me to discuss having a guest post here.

OldSchool SEO Now Offering FREE SEO Website Analysis

For those looking to kick off the year the right way, I am offering a FREE SEO Website Analysis for a limited time. I will take a look at your website and let you know what I see that could use correction, then you can decide whether or not you’d like for a professional to handle it, or it you want to try and do it on your own.

Learn more about this new offering here.

Why You Should NOT Spend Money on Your Website

If your website is costing you money, you’re most likely doing something wrong. A website isn’t just something that you put up to say you have one. It should be a revenue center for your business. It might cost you some money in terms of an initial investment, but over the long haul, it should make you more money than it costs you.

Here are the two main reasons that people fail to profit from their websites:

1. They spend too much money up front. Having a website rank well is far more critical than having it look pretty. Although you will have a higher success rate with a more professional looking site, I have personally made money from many “ugly” websites over the past decade. Keep in mind that people are searching the web, not to be sold, but for solutions to problems. While a professional look and feel will increase the likelihood of someone contact you for the answer to their problems, it isn’t always the “pretty” websites that win.

Don’t hear what I am not saying however. I am not saying to build an ugly site and expect to make money. I am saying don’t spend thousands for your first website when you could spend hundred. I know of a business owner right now who doesn’t have a website and is nearly broke because she cannot afford a website that looks like she wants it too. She is VERY gifted at what she does, but would not take my advice. Currently, she is working two jobs to make ends meet, and not even pursuing her business.

I also once worked as a contractor for a company that spent over $3 Million dollars of investors money building the “best of the best” in ecommerce. I was asked to shut the site down due to a lack of funding within a week of launching the website.

Don’t make either of these fatal errors.

2. They don’t realize that a website without website marketing is an expense, but not the way it is supposed to be. The bottom line here is that if you don’t market your website, no one will ever find it. There is no magic to having people find your website and the absolute worst thing you can do with your advertising dollars is to spend money to print your web address on all of your company literature and expect that to cover it. If someone knows your business name, they can find you. It’s the people that don’t know your name that you want to find you – and that is why Search Engine Marketing is the most effective way to spend your money to promote your business.

The combination of an affordable website with Internet Marketing (a.k.a. Search Engine Marketing), can results in an amazing return on investment. Imagine taking phone calls from people looking for your product or service rather than writing ads and praying that the right person sees it. Truly, you’d be better off in many cases just buying a lottery ticket for the money spend on ads – especially if you are not a skilled copywriter.

Every business owner or marketer has 3 choices when it comes to Search Engine Marketing.

1. Do Nothing. This is what 90% of small business owners do – and that is good news for you. If you do nothing, you will get nothing in return. And you will also foolishly conclude that Internet Marketing doesn’t work while your competitors get all of the customers in your market space.

2. Try Something. This is how nearly every “expert” became an expert. If you read my book, you will see that in 1999 I had a website that sold products and I needed to find a way to get people to notice it without spending a fortune. That site (a very ugly site), went on to earn between $300 and over a$1,000 per month for years without me ever speaking to a single customer until the provider foolishly went out of business. You will also learn the A to Z’s of Search Engine Marketing in that book which can put you at the top of the search engines and make your website profitable.

3. Hire a Professional. If you work with a Search Marketing professional that can look at your business as a whole and not just look at getting you to sign a contract, you should clearly be able to see where the return on investment is for your Search Marketing campaign.

If you would like a free website analysis, give me a call at 800-453-9290 or send an email to FREESEM@oldschoolseo.com

Happy Friday!

A Tribute to LeRoi Moore of Dave Matthews Band

Friends, we have lost one of the most gifted musicians of this era. LeRoi Moore of Dave Matthews Band passed away due to complications following an ATV accident. Here is a tribute video that someone put together.

WTF – Part 2

So, most of you thought I was a prude according to my “foul language” survey. That’s ok, you have to live with your convictions, and I have to live with mine. Apparently, the company at fault agreed with me. Here is the follow up email I received after my email went from the web hosting provider, to the developer of the software, to the management team at Smarter Tools.

“Thank you for your concern. With a little more investigation we found a few other offensive words that we have removed. We have modified our standard English dictionary and have sent a copy to (web hosting provider name removed) for them to implement if they so choose.

We will should also be including this modified dictionary with our future installs.

Hope this helps.

Best Regards”

I commend Smarter Tools for being responsible and having integrity. Without integrity, you’ve got nothing.

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