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Archive for the ‘Social Media’ Category

FREE Social Media Training Webinar September 30th

Hey friends. WOW, it’s been a LONG time since I’ve posted here. Sorry to leave you hanging. There has been a lot going on, and frankly, I now have an abundance of sites to create content for. Let this be a lesson to not spread yourself too thin with regard to the number of websites you maintain. 🙂

Now to the good stuff. My team and I have put together a social media training program and we are kicking off the soft launch with a FREE social media webinar. This won’t be fluff or hype, but real world training from a team of professionals who have been successfully managing social media for over a decade.

Here are just a few of the social media tips that will be shared on this webinar:

* Use insider secrets to gain faster social media results
* Avoid the most damaging social networking “No-No’s”
* Maximize the amount of time you invest in online networking
* Create a manageable approach
* Leverage free tools to grow your business
* Partner with business professionals to grow even faster

Join us and learn how to MAXIMIZE your results online in a short amount of time. Many people don’t take action because they don’t know the right things to do or what order to do them in. Through this webinar you will walk away with dozens of social media tips you can instantly implement.

Don’t wait, head on over to to register.

Hope to see you on the webinar! Feel free to post any questions below.

Don’t Blame Facebook (or Any Other Social Media Site)

Have you ever heard phrases like “Facebook broke up another marriage.” I have, and although Facebook has its issues, it doesn’t have the power many give it. The bottom line is that we make choices, and not always good choices. That marriage that was on the rocks, was destined to find its interruption, and Facebook happened to be the convenient tool of choice. It could have just as easily been a phone call or an alleged business trip. So what’s my point?

When posting on social media channels – whether personal or professional – we need to use wisdom and discretion. None of us are perfect, and we’ve all seen “those dialogues” on Facebook. They can be awkward, uncomfortable and make us cringe. One of my personal rules is that I don’t judge people or say things like “man, I can’t believe they did that” because those kinds of things can come back to bite you. And yes, it happened to me recently. I made a foolish decision to share a post which was off color. It wasn’t pornographic, it did not have swearing in it, but it was intended to poke at political and media leaders (who are very often the subject of poor humor.) We all make mistakes, but sadly for me, I offended a family member and that’s just something I never want to do.

Here are three great questions to ask yourself before posting to any social media profile:

    1. Why am I posting this? We often post things that are humorous, but we need to ask why we care enough to share what we are sharing.
    2. Who will see the post? If you are connected with your coworkers, colleagues, or clients, be careful not to reveal any information that might come back to haunt you. And if you are thinking about this too often, you might want to decide if they need to be Facebook friends (see my prior post on good reasons to unfriend people.)
    3. Who (if anyone) will be offended? If the answer is “anyone at all” the response should be to not share it – end of story.

I hope this helps someone not experience the frustration – and damage control – of making a mistake as I did. And if you have an issue, don’t blame Facebook Take ownership of your actions, clear the air, and move on with life. Life is too short and too precious.

Can Justin Timberlake Revive MySpace?

Do you remember MySpace? Well, if you are a musician, you may have never left MySpace because the site went from being the hottest social media site around, to becoming a place where musicians could build an online presence. I am not sure what happened and how they lost their market share to Facebook; perhaps it was the buyout by Rupert Murdoch’s company News Corp. In fact, he admitted that it was a big mistake for them and a big learning lesson. The cost? $545 Million! That’s a big lesson. Murdoch bought MySpace in 2003 for $580 Million and just sold it to Justin Timberlake for a mere $35 Million.

So can Justin & Company do it? I’d say they have a shot. For one, he is much closer to the social media demographic than Murdoch, and let’s face it, old school media companies, still don’t get a lot of what is going on in the online world, as evidences by the fact that they think people will pay for the news online. Perhaps, we will get there someday, but I don’t believe it will be anytime soon.

What do you think? Will you re-engage on MySpace anytime soon?

P.S. – I didn’t think I would be doing a positive MySpace related post anytime soon 😉

Cast Your Mission: Small Business Vote for AKA Internet Marketing

I’m not really big on asking for favors or help, but something inside of me said “oh just go for it!” so I decided to register my company (AKA Internet Marketing) for the Mission: Small Business challenge.

This is a program put together by Chase and Living Social where they will be awarding a $250,000 grant to 12 small businesses. I realized that a win for us, is a win for small business since that is who we serve. A grant of this size would not only allow us to complete our online marketing training program that we have been working on for a LONG time, but in the spirit of giving back, it would allow us to offer a significant number of training resources for free to small businesses.

Here is what I am asking for your help. If you can do me a big favor and go to the website below, locate my company (AKA Internet Marketing in Mesa, AZ) and vote, it would be greatly appreciated. We need 250 votes to qualify for the grant. If you have already voted for another company, it’s ok, you can vote for as many companies as you would like. I have voted for a few of my friends as well.

Here are the specifics of how to vote (it just takes a few quick minutes)

1. Click the link –
2. Click “Log in & Support” – It will prompt you to login using Facebook
3. Search for “AKA Internet Marketing in Mesa, AZ”
4. Press the vote button.
5. It would be a big help, if you “shared” it on Facebook after voting. There is an option to do that after voting.

Thanks SO much and I will keep you all posted on how things are coming along with the contest.

Please let me know if you need anything that I might be able to help you with.



Social Media FAIL – Dallas Cowboys Cheerleader Melissa Kellerman Forced to Close Twitter Account

If you have not heard, the Dallas Cowboys has forced one of it’s cheerleaders to close her Twitter account. She is Melissa Kellerman, the cheerleader who was blindsided by Tight End Jason Witten during a football game (he unintentionally ran into her at the end of a play.) It seems that she figured out how to attract an audience better than the team did, and of course like most good corporate entities, they simply don’t know how to handle the success of an employee and fear that they will somehow taint the organization.

When I first read it, I was tempted to be shocked that yet another large organization has not figured out how to use social media effectively. I did assume that an organization such as the Dallas Cowboys had a social media expert on staff and also that they had a social media policy in place given that it’s almost 2012.

Here is the missed opportunity. They should have simply played along and interacted with those that were drooling over, I mean following Melissa. It would have been good for the organization overall. Now they just look bad and have their fans, the media, and all of America (well, perhaps all of the men) watching to see what will their next move will be.

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