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Archive for the ‘SEO News’ Category

Yahoo Gets Approval to Move Forward with Microsoft Partnership

According to a press release issued today by Yahoo, they have received approval from both the U.S. Department of Justice and the European Commission to move forward to merge, forming the 2nd largest Search Engine.

ZDNet reporter Mary Jo Foley provided a great overview of the partnership which you can find at ZDnet.

Stay tuned for what is to come from “BingHoo”.

MSN Live Search Ahead of Yahoo and Google in Spidering & Ranking Web Sites

Two weeks ago I did some updates to a website; primarily titles on a site that had the same title tags for nearly all of it’s pages. A week later (last Friday) I was checking to see what updates, if any, had been picked up. Google had not seemed to notice, Yahoo noticed a bit, and MSN Live had a few top 10 rankings. Interesting, so I thought and then I made some additional changes on a different area of the same web site, and here is what I found this morning. MSN Live has already spidered the changes, updated the code and also has several top 10 rankings based on these changes.

Kudos to the MSN Live search team!

Oh yeah, and the subtle moral of the story is “if all of your title tags are the same, you are likely missing out”

Google is the Latest Target of Phishing Email Scams

In times past, the PayPal website was a highly targeted in email Phishing scams where emails were randomly sent to people that may of may not have a PayPal account. More often than not, the person who recognized PayPal would ofter respond not noting the actual URL they were being directed to and give up critical information which made them victims of identity theft of some cases.

Other organizations such as banks have been targeted, and apparently I have accounts at lots of back that are trying verify my account ownership. Recently, I have started to receive a few of those related targeting Google AdWords account holders. Even worse, to the untrained user (or if you have your guard down even just a little), this one could fool you. Why? The redirect address incorporates a sub domain string that initially leads you to think you are going to, but if you looks closely, this is the actual URL you are being directed to: instead of which is pointing to a Chinese (.cn) domain.

Here is the message in it’s entirety as emailed to me sent from “Google AdWords []”:

This message was sent from a notification-only email address that does
not accept incoming email. Please do not reply to this message.

Dear Google AdWords Customer,

Please sign in to your account at , and update your billing information.
Your account will be reactivated as soon as you update your payment information.
Your ads will show immediately if you decide to pay for clicks via credit
or debit card. If you decide to pay by direct debit, we may need to receive
your signed debit authorization before your ads start running,
depending on your location.
If you choose bank transfer, your ads will show as soon as we receive your
first payment.

We look forward to providing you with the most effective advertising available.



The Google AdWords Team

Take a little extra time to verify any and all URL’s from anyone allegedly trying to validate your accounts. These scam artists are getting more and more clever.

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