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Archive for the ‘political SEO’ Category

Online Marketing Statistics for Obama vs. McCain

For those who are wondering how the candidates ended up ranking online, here are a few interesting statistics.

According to Compete.com here is an estimate of each candidates website traffic for September 2008:

barackobama.com – 5,538.460 (indicated in red below)
johnmccain.com – 3,117,691 (indicated in blue below)

I have to say, I am not sure why Compete.com used the opposite party’s color in the graph. Perhaps it was unintentional, but I do find it funny.

According to Alexa.com, here is how the two websites ranked on Election Day:

www.barackobama.com #707
www.johnmccain.com #2502

I am sure that a lot of this has to do with the demographic each one attracted. Obama attracted the younger generation, who is more inclined to use technology and Social Media (and McCain attracted the group that is more inclined to use Social Security) 🙂

3 Marketing Lessons from the Obama Campaign

If we are always paying attention, we can learn from most of life’s experiences. As I was laying down to sleep after writing a late night proposal, I started thinking about how Barack Obama ran his campaign and how he made an impact on such a large group of people, then I saw some clear parallels that could be used by business owners and marketers. Please note, this is not meant to be in any way politically slanted.

Here are three takeaways for every business owner or marketer from the winning political campaign:

1. Listen to your prospects and find what their real needs are. Obama listened to what the American people were saying and then addressed their most pressing issues such as joblessness and health care.

2. Speak your prospects language. Obama did not engage people in political jargon, or big words to impress people. He spoke like he was actually trying to communicate a clear message to his audience – and in the end, he did just that,

3. Communicate with your prospects often & effectively. The Obama team did a great job of communicating with their constituents via email. Very early on, I decided to follow some of what the politicians where doing in terms of online marketing, and ended up subscribing to his email list. Not only did he communicate often, but made great use of videos, and in particular viral video marketing (I received some of the messages multiple times from other people). My one complaint is that they did not respond to my direct request for an interview on the topics of how they were using the Internet in their outreach.

Whether you voted for him or not, I hope you can choose to learn a little something from how he ran his campaign. And for our nation, I do pray that he provides only change for the better.


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