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DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Archive for the ‘online marketing’ Category

Have You Set Online Marketing Goals for Your Business?

It’s that time again when everyone talks about setting goals and making resolutions. I am not a big fan of New Years Resolutions in the traditional sense, but I do like to reassess goals up against accomplishments from the year prior. I am a big goal setter and planner, so I look at my goals constantly and I even revise them frequently along the way; there is nothing wrong with that. The only problem comes in not having goals or not having a plan to accomplish them.

When looking at your online marketing goals, sometimes it is easy to see where to set goals, but other times it’s just not. If you know you did not do something last year like embrace video marketing or mobile marketing, that might be a great start as those two areas are only getting stronger this year.

Other goals might include:
– Testing a paid search platform
– Ranking for new keywords
– Starting a new niche website in your industry
– Launching an email newsletter
– Leverage online media
– Put out your first press release online
– Start a blog
– Use Twitter for business
– Build a mobile app for your website
– The list could go on

One things I love to do is help business owners plan and set goals. If you would like to set up a time to go over your goals, I would welcome the opportunity to help you grow your business. I even offer weekly or monthly coaching calls to help you stay on track. You can contact me through the form on my blog or directly through any of my contacts.

Speaking of goals, here are some goals I have set for myself with regard to Internet Marketing for AKA Internet Marketing:

1. Develop a new theme for this blog. It has been long overdue.
2. Launch the new website. It has been in development for a while.
3. Be a more consistent guest blogger. Time did not allow me to take advantage of the many guest blogger offers that I received last year.
4. Create a new blog for the website.
5. Embrace video marketing. I tried to wait until I lost that extra 20 pounds, but I am missing out on some great opportunities in the interim. Of course, I expect the 20 pounds to be gone by July, but that is under a different set of goals.
6. Manage my multiple Twitter accounts better.
7. Run contests on both Twitter and Facebook which will include some really cool giveaways (so stay tuned!)

Here is my challenge to you. Even if you don’t want to engage my coaching services, I invite you to send me your goals via email and I will offer you a complementary consultation and help make sure you have some guidance for the journey.

I wish you the success you deserve!

Happy New Year!

~ Anthony

Is Your Website an Asset?

Robert Kiyosaki defines an asset as an investment that makes money for you. Using that line of thinking, I challenge you to analyze your website and determine if it is an asset or a liability.

If you own a business and your website represents your business, it is in your best interest to make sure the website is truly an asset. It’s nice to have an online place holder for your business, but who needs another expense?

So what is the key to making your website an asset? Generating revenue! I know, that wasn’t a really tough one. The tough question is “how do you generate revenue?” The answer is threefold. First, you need to generate visitors, next you need to entice these visitors to contact you, then you need to convince those visitors to do business with you.

Generating visitors can best be accomplished by investing in Internet Marketing which includes strategies such as video marketing and social media marketing. Keep in mind that investing does not just mean money. You can also invest time to learn online marketing and social media marketing strategies that you can simply implement, including many that have no out of pocket expense (just your time).

Enticing visitors to do business with you takes place best by offering these visitors something of value (such as access to a video or a downloadable report or ebook) in exchange for their contact information. This will allow you to follow up with them and see if you can solve their business need through a product or service that you offer. A great way to do this is by implementing an automated marketing system such as Infusionsoft which will follow up with your prospects until they are ready to do business with you.

In the end, you will have to get them to spend money with you. Some people offer solutions that “sell themselves” but most people don’t. Keep in mind that if you don’t invest in sales skills, you will end up creating business for your competitors because they will be educated by you as to what they need, then they will do business with the company that helps them realize that they have the solution that the prospect needs.

Stay tuned for my next post on this topic where I discuss how to determine the value of your website.

How to Maximize Your Online Marketing Efforts – Fueled Friday

For those that did not know, I started a new company a few weeks ago. I have not made a big media push or make any announcements yet because I had so much to do to get the business up and running, and most of all I needed to take care of those that needed immediate help with their online marketing efforts. There will be more to come on this very soon. This is my excuse for skipping last weeks Fueled Friday (my first and hopefully last).

Every day, I talk to someone about some form of online marketing. The one thing that people always want to know is “how much traffic will I get.” We discuss market potential, estimated percentages, and the like and they have a broad idea of what to expect over time. What is more important is knowing what percentage of your website visitors will do business with you. The sad statistic is that on average, 97% of the people that come to your website will not do business with you. Ask yourself how many websites you visit when you are looking for something before you buy. Your website visitors are no different.

A few strategies can help you increase the percentage of people that either stay or take the next step and contact you:

1. Give them a good match for their search query. If someone does a web search for “invoice factoring”, the page that they land on better speak specifically to the topic, otherwise you have lost that visitor. If you have multiple service offerings from your company, it is critical that you have specific pages that discuss each separately to help your prospect find what they are looking for.

2. Get their contact information (ethically). This is the most important because if you are able to send educational and informative follow up emails, over time you will find that you are getting more sales from these prospects that otherwise would never have heard from you again. There are several email marketing systems to choose from, but the most robust system by far is InfusionSoft. It is far more than just an email marketing system, but rather a business automation and enhancement system. As an affiliate, I am offering a free 15-day trial of InfusionSoft.

3. Using a Live Chat operator. Just a few days ago I was looking into some software and the live chat operator popped up. I didn’t chat, but it did entice me to call and I got all of my questions answered. Once such option is Website Alive, which also offers a free trial.

These are a few simple ways to make your online marketing efforts go further by engaging your website visitors. Do you have any techniques that have helped you increase your conversion rate that you would like to share? If so, please comment below.

Have a great weekend!

How to Succeed Online by Giving it All Away – Fueled Friday

Well, it has been a very busy week which is why this weeks Fueled Friday is late. First, I launched a new Internet Marketing Firm this week (more to come on that later), and second, I attend InfusionCon which was AMAZING (more on that later as well).

So what I want to share with you today is the power of educating your prospects. Many people in the consulting field often ask the question “how much information should I give my web prospects?” My answer – Give them everything! This, of course, is within reason, but the bottom line is that if your prospect can figure out how to do what you do, they will. If the information is out there to be found, wouldn’t you rather have them find it from you? This was if they get stuck or have a questions, chances are they will look to you for help as opposed to someone else. Also, most people don’t want to become their own consultant (many have to due to sheer financial constraints), so your job will be to sell them on the benefits of having you do it for them so they can focus on making money in their business.

If you do sell a physical product, you still have an opportunity to educated your customers. Offering white papers, ebooks, and testimonials as to how your product can be used and how it has helped others will go a long way to helping boost sales. For those that don’t buy on the same day they visit, there is a high chance that they will return if they like what they read.

The big in giving it all away, is doing it in exchange for your prospects contact information. At a minimum, you want to collect their first name and email address to be able to send personalized emails. The more you follow up, the higher your chances of selling to them.

Years ago, I used to fear giving away information on how to do your own online marketing for fear that I would lose customers. Instead, because I write and blog on all topics related to online marketing, I have a fairly consistent flow of referral business.

Do you have any success stories to share about a successful follow up email campaign? If so, we’d love to hear. Next week I will be discussing the mechanics of how to set up these information sharing campaigns so stay tuned.

Have a great weekend and enjoy my birthday tomorrow 🙂

What is the Cost of NOT Doing Online Marketing

If done correctly, online marketing (SEO, Paid Search, Social Media, etc) is an investment in your business. Many people seem to get lost by focusing on the cost of engaging a professional to manage their online marketing campaign. I often ask people who tell me online marketing is too expensive if they plan on staying in business, and if so, how they plan on getting customers. The responses range from laughter to “we get plenty of referral business.” My goal is not to provide shock value, but a reality check because many business owners still don’t know where their next customer is coming from and often don’t see that they are on the quick road to going out of business.

I was recently talking to several local plastic surgeons about online marketing due to an opening that my company has for online marketing services. Among the many questions I asked was “do you realize how many people are searching for you every day?” Few know that answer, and for a plastic surgeon in Scottsdale, I can tell you there are over 1,000 DAILY searches just in the Phoenix / Scottsdale area. The next question is “of the 35,000+ monthly searches for your business Doctor, how many are finding your practice?” This question (regardless of industry) is often met with silence. In a face to face meeting, you can see the wheels turning thinking “that’s why my competitors are doing so well.”

A few weeks ago, I did a blog post about keyword research and finding your online marketing potential. I encourage you to find out how many people are search for you and not finding you, so you are fully aware of how many missed opportunities you have every day that you put off your online marketing campaign.

If you have a (non online) business development strategy that is working for you, then I commend you. I have never said that online marketing is the magic bullet to fix a business, but I have to say it is very often the low hanging fruit – especially for those businesses that rank on page 2 (62% of searchers never click past page 1).

Let me know how I can help you implement an effective and affordable online marketing program.

Have a great day!

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