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Archive for the ‘local search’ Category

Local Search Marketing Promotion for My Anniversary

Today is my 4 year wedding anniversary, so I decided to share the love and offer a ROCK BOTTOM local search engine marketing special help make sure more and more small businesses have an anniversary. You see, businesses are kind of like marriages; they take hard work and you have to invest in them. Many don’t realize this in either case until it’s too late.

My company (AKA Internet Marketing) offers an introductory local search program for companies that need to get started in the online marketing process. It is certainly not an end all program, but our clients have seen great results, and some in as soon as a few weeks.

In short, the program helps a business to leverage local map based search results (on Google Yahoo and BING), organic search results (to a smaller extent) as well as local and mobile search sites. This is where a major of your local clients are searching. Here is a product brochure with all of the details:

Small businesses have welcomed the program because it is VERY affordable. We charge a $495 setup fee and just $45 per month for ongoing maintenance. It comes out to about $2.84 per day. Would you pay $2.84 per day to generate new leads and prospects to your business?

Well here is the good news… in celebration of my wedding anniversary, I am going to give everyone a $200 coupon. This means, the setup fee will be just $295! You will be hard pressed to find another program priced similarly (that actually works). Oh yeah, and it even will come with a money back guarantee. If you aren’t happy and want your money back, we can do that. We only want happy customers 🙂

Ready to take your market? Contact me and we will make it happen. Oh yeah, this won’t last forever. I will likely end it by next Tuesday so I can get my end of month paperwork done.

If you are a business owner with a website that is not getting targeted prospects, you need to have a heart to heart with yourself and figure out what you are going to do for income. I am just being real.. and that’s what my wife would make me do if that was my situation.

Wishing you a prosperous business!

P.S. – You can send this to anyone you’d like.

Getting Local Exposure Online Through Map Based Search – Fueled Friday

Over the next several Fridays, I will be discussing the different methods of getting local search engine traffic. I want to start with map based search results. Have you ever done a web search for a local company and seen a map appear with business listings next to it (like the image below)? Every local search does not produce a map based results, but for the ones that do, there lies a great opportunity to attract local website visitors without paying an arm and a leg.


So your next question should be “how do I get listed in the map based search results?” The first step towards showing up in being listed. If you have not claimed your business listing at Google, Yahoo, and Bing, you need to go to each of their local business centers and claim your business. It does not cost anything to do this, so there is no reason not to. When you claim your listing, you will have to verify the contact information and other data about your business. In some cases, you can verify this with a phone call and in other instances, you will be sent a postcard in the mail with a PIN to verify your business listing.

Your business profile will usually be live within a few weeks. Doing a search for your business by name will help you confirm whether or not the listing is live. What you really want is to rank in the top searches by keyword that come up next to the map and there are a few things you can do to increase the odds:

1. Build a Complete Business Profile. Make sure to fill out every area that you can. Where you are able to add images and videos, make sure you go the extra mile because the search engines are looking for quality profiles to return as search results.

2. Choose the Right Business Category.
When selecting the business category, one “secret” is to do a search and see if it produces a map based results (since not all do). If it does not, then you might want to choose a category that reflects an industry that you serve that does display a map as this will give you far better results.

3. Make Sure Your Address is Accurate. One of the things that really bothers people is when they live close to a certain area, but their physical address does not reflect that they are close to a larger city. The search engines are pretty smart at knowing exactly where your address is, so don’t worry. Keep in mind that your business will show up relative to searches done around your physical address.

A few more notes on addresses:
– The business address cannot be a P.O. Box. Yes, I have seen them go through, but just know that is not what they are looking for.
– If you have multiple locations, this is a great opportunity to capitalize on this by making sure you have a profile for each location.
– If you operate a home based business, keep in mind that if you use this address in your profile, it will be public. Some people do not realize this until it is too late.

4. Get Reviews. This is the single most important element in my opinion. If you do a local search, you will notice that most of the listing that appear next to the maps have reviews – and lots of them. Just about any local site where someone can do a review will eventually make its way to the reviews in your local business profile. One thing we do for our clients is put together a document with all of the local business listings at sites such as Insider Pages, Yelp, etc and tell them to share this document with their clients and customers and we have seen great results from this.

I hope this is helpful. If you have a local search marketing success story, please share it in the comments below. Also, if this is your first attempt at setting up your local business profile, please let me know how it works out for you.

Have a great weekend!

How Many Ways Can You Get Traffic From Google?

Often when I am speaking with a prospective client, I mention channels within Google that they were not aware of, which means they are not targeting them for new customers. I decided to spell them out and discuss how you can leverage each of them:

1. Google Organic Search Results. This is Google’s main area of search results, and the area that most beleive they want to target for new customers. For most companies, I would agree that it makes sense to have an effective on page and off page search engine optimization strategy geared towards having a top rankning. For locally based businesses, there is a very critical and affordable channel of Google to target; Google Local.

2. Google Local (a.k.a Google Maps). If you are a business targeting local customers, then you need to be listed in Google Local. This is where local business are listed along side of the Google Map showing specific business locations. There are billions of local searches done daily, which is why it is critical to get listed here.

3. Google News. Making the news is critical for many reasons, but one of which is to leverage another one of Google’s channels; Google News. Google News often picks up press releases and serves the links to the articles through the universal search results. There is also an option to search the news directly.

4. Google AdWords. This is Google’s Pay Per Click (PPC) channel. The ads for Google AdWords are displayed at the top of the page and on the right column. If you don’t know what you are doing here, you can lose a fortune and not see any results, so be very cautious.

5. Google Video. Currently, Google Video has disabled new uploads, but Google does spider other video sites (such as YouTube which is owns), and presents videos in the search results. If you are not currently using Video’s in your marketing efforts, you are missing out on a great opportunity.

6. Blogger. This is Google’s free blogging platform and while I normally recommend having a blog hosted on your website, this is another channel that can be leveraged within Google. Truly, I don’t see it as a major source of traffic, but there is a blog search function within the blogger network which can bring traffic to blogs on the Blogger platform.

7. Google Shopping (a.k.a. Google Products) . If you sell products, you should definately be leveraging Google Shopping, which is currently free. Google shopping lists products you submit, whether or not you use Google Checkout as a means of payment.

8. Google Book Search. If you are a published author, you can submit your book to this channel through the Google Books Parter Program and be listed in the Google Book Search results based on your topic.

9. Google Image Search. If you have a visually based business, such as graphics, logos, or photography, you might be able to connect with those using image search.

Hopefully this has helped you see a new potential source of web traffic from Google. If you need any assistance with your online marketing campagn, contact Anthony at 800-453-9290 or anthony(@)

How to Enhance Your Google Local Listing

Today I went to both the dentist and the chiropractor, so I did a lot of thinking about how local businesses generate traffic. The dentist was a new dentist to me and was literally across the street. I did a Google search to get the number by searching for dentists and my zip code. By the time I left I was talking to the dentist about online marketing and whether or not he wanted to barter for an $800+ crown 🙂 He was a super guy and when I got back home, I decided to add a review to his Google Local Listing. Not only am I sure he will appreciate it, but I will print it out to give him with a copy of my new book (The Internet Marketing Guide for Small Business) and show him that I have already started to market his business for him.

As I sat at my chiropractors office, I realized I had never asked for his business although he has mine. The owner wasn’t there, but I thought how effective it would be if I could help him grow his local business by offer his existing customers a free adjustment for leaving a comment on Google Local. If he decides to do it, hopefully, I can report back with some good news.

As I drove home, I started to think about how different businesses could offer their current customers something of value that would not only keep them coming back, but help to increase their testimonials of Google Local. If you have another local review site of choice such as Yelp, it is just as applicable, but I felt that Google was a good one to use particularly because when I search, I try and find reviews to help me narrow down my decision.

I think I am on to something here and if you are willing to implement this strategy, I’d love to hear your success story.

Have a great weekend!

Local Search Marketing Advice for Bloggers and Small Business Owners

Some bloggers want to remain anonymous, while others are out to build a brand. Some struggle because they serve local markets, yet attract visitors from all over the country (and the world). There is a simple way to increase your blogs local exposure however. Perhaps you have heard the advice to put your address on every page of your website for better local search exposure? Well, with a blog (at least a WordPress blog), it’s so much easier because whatever you code in your footer or on the template (including widgets) will show up on every page.

The simplest way to implement this is by adding a “text box” at the bottom of one of the columns, and you will now have local branding. I just implemented this for one of the local blogs that I manage, so I look forward to seeing it work for me as well.

If you run a small business, this is another angle you can use to capture local market share. So if you aren’t yet blogging – there is never a better time to start than today.

Hope that helps.

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