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DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Archive for the ‘link building’ Category

My Review of SEO LinkVine and Why it is Going Away

Most of you have probably not heard of a software product called SEO LinkVine. It is essentially a link building system that leverages blogs by allowing you to post articles (with strategic links to your website) to a network where bloggers can then place those articles on your website. It is a win for the blogger because it helps them get content. It is a win for the online marketer because they get inbound links with the exact keyword targets that they desire.

I never promote any tool or system that I have not personally used, so I recently started using SEO LinkVine to see how it worked on the inside. I was actually one of the first 25 people to register for the product (I know this because I got a complete online marketing video library as a bonus for being one of the first to register for it). I began doing some testing with both personal sites and client sites to see what kinds of links it would get and I did find that I was getting some decent growth to these sites. I decided that I wanted to see how the other side worked (getting content), so I added a few blogs that I manage and started to get requests for content. As with most things, nothing is perfect in that the content quality was all over the place. The good news is that you can accept or reject content as you wish, so you never would end up with content on your blog that you did not approve of.

There have been lots of affiliates (such as myself) promoting SEO LinkVine over the past few weeks and as a result they actually have almost reached capacity. I received an email from the company today letting me know that they are actually not allowing any new (link building) members to join after this Friday due to the overwhelming response since their launch just a few weeks ago. They are near full capacity for link building members, but they will still allow those who want to join to receive content for their blogs.

If you are looking for a way to build links to your site, I highly recommend that you check it out SEO LinkVine today before it’s too late. It is a monthly membership ($47 per month), but you can leave at any time. Even after you leave, your links will stay active so even if you just join for a few months, it might be beneficial to your link building campaign.

P.S. As an extra bonus for those who purchase using the links above, I will send you a copy of my book, The Internet Marketing Guide for Small Business.

Article Marketing – Fueled Friday

Content is “king” when it comes to online marketing and article marketing can be a great way to get your content published and get exposure for your business. It will also help to build links to your website that will help in the ranking process. There are pros and cons to traditional article marketing, and also there was some great way to effectively market articles as you will see.

The old school method of article marketing would tell you to write lots articles and submit them to lots of traditional article marketing sites like Ezine Articles. At these sites (and there are about a dozen quality article sites), webmasters come to find articles to populate their websites and blogs. The rules say that they are supposed to use the articles as they are and not remove any of your links. Sadly, I have seen first hand the removal of links and also seen articles get posted on hokey sites that are designed to only make money by showing Google Ads which some people may not want to be associated with. These are a few reasons why people shy away from this strategy.

The other argument is “original content” versus “duplicate content”. Some argue that duplicate content is bad and that Google will penalize a website for duplicate content and others says Google doesn’t care. You can read this excerpt from Google’s webmaster guidelines regarding duplicate content and decide for yourself. My preference is to not use duplicate content, and not just because Google doesn’t want to you to, but because it allows others to try and claim your work or expertise. There is a strategy for getting your article published on multiple sites and it is referred to as “article spinning” where you rewrite your articles in a few different ways so that it does not appear to be duplicate content on these various sites.

Aside from using article sites, a great way to promote your articles is as a guest blogger. There are two sites out there that will help you find blogs to post on. One is Blogger Link Up and the other is My Blog Guest. I have used both successfully and these sites are run by people that I know and trust in the online marketing industry. This would be my first choice for how to use articles and you would always want to submit original articles to bloggers as a guest poster. Next week, I will be sharing more on guest blog posting; first through a guest post by the founder of Blogger Link Up and then next weeks Fueled Friday will give you more insights on how to guest blog (it really will be on Friday). :-)

The Good News
A well known SEO software company just came out with a software called SEO LinkVine that will not only help you get your articles placed without having to visit multiple articles sites or contact lots of bloggers, but will help you “spin” your content so that you are not distributing the same content across multiple sites. Even better, their software has an educational resource center where they teach you lots of in depth SEO strategies, and also they have a component that allows you to monitor your keyword rankings in the search engines. If you are serious about article marketing, you need to use a tool such as SEO LinkVine to maximize your time and effectiveness. My advice is still to create lots of content as you do not want to have too many sites sharing the same version of your article.

Some would fault me for sharing one of my secrets, but that’s just how I work. I am never afraid to share “secrets” or educate my clients. In fact, I tell them that I am happy when I can help a client become self sufficient and not need to rely on me as much because it makes their business more profitable. The real real reason is that there is a universal law of “sowing and reaping”; the more we give the more we get (and we cannot out give that law).

P.S. – I am a user and an affiliate of SEO LinkVine. If you decide to purchase it using the links above (which are affiliate links), I will also share with you one of my resources where you can get your articles written for you at a cost of just $10 per article – which is amazing! (just forward your reciept to me via email at akirlew(@)akaim.com).

What You Need to Know About SEO (Off Page SEO – Part 2 of 3) Fueled Friday

In last week’s Fueled Friday, I discussed the first of three critical factors in SEO; content, which is “king”. Today, I want to discuss the queen that turns the kings neck; off page SEO – otherwise knows as link building.

The content on your website lets the search engines know what your website is about. Left to itself, there is no way for the search engines to know what content is better than the next, so the search engines decided that a great way to determine which site is more valuable, is to measure the number of inbound links to a site.

The process of link building can be time consuming, especially for more competitive markets where your goal is to outrank well known brands. I will share some simple strategies for building links to your website. I will tell you in advance that in the cases of very competitive markets, you may require the services of a professional to get more powerful links to your site, but whatever you do on your own will be a step in the right directions.

Another thing to keep in mind is that the purpose of acquiring links is twofold. You do want to have solid inbound links for the purposes of improving your rankings, but you also want to have links for the purpose of sending qualified traffic to your website.

Before I share with you the several ways of acquiring links, I want to address a few related topics; PageRank, no-follow, and outbound links. If PageRank and no-follow don’t mean anything to you at this point, don’t worry – literally don’t worry about even finding out what they mean.

PageRank
PageRank is the measurement of a websites inbound link strength as determined by Google. I won’t get into the technical details, but I will say this. Don’t be overly impressed with or consumed by PageRank, but rather focus on solid metrics such as the number of website visitors you have and the keywords they use to find you.

No-Follow
This is a technical designation given to links as to whether or not they contribute to a websites PageRank. Again, do not worry about this, just worry about acquiring links. Why? Because good links bring visitors, whether or not they contribute to your websites PageRank and you never know which visitor will end up being a customer.

Outbound Links
Some people get confused in the link building process and start placing links on their sites to other more powerful websites thinking that these sites will then link to them automatically. The truth is that most sites won’t even know that your site links to them unless you send them lots of traffic. Having links to other sites helps those sites, but does nothing to help you build links. In fact, it dilutes your link value.

So where are some good places to acquire links? Here are some thoughts to help you get started:

1. Search Engine Directories. In general if you have to pay to be listed in a directory, the value of that link will be decent. Stay clear of free directories that also list sites in the “pills, porn, and poker” categories and you can actually lose credibility with the search engines by being associated with them.

2. Blog Comments. One of the simplest ways to get a link to your website, is to comment on other blogs. I wrote a blog post on getting links from blogs some time ago.

3. Guest Blogging. Another great way to get inbound links is by blogging on other blogs. This not only provides you with inbound links, but it also gets you in front of a new audience.

4. Plain Old Blogging. If you are a blogger, you can often leverage lots of links to your blog/website through Social Media channels such as Facebook, StumbleUpon, and Twitter.

5. Press Links. If you can get coverage in an online story with a link, that is a good thing. If you have trouble getting coverage, you can always issue an online press release which will have a similar effect.

6. Social Media Profiles. If you create Social Media profiles, most of them have a place for you to add your URL. The top 3 I recommend are LinkedIn, Facebook, and Twitter.

7. Article Writing & Syndication. Aside from creating blog and web content, you can write articles and submit them to Article Sites such as EzineArticles.com where they will link to you and others can syndicate them as well which produced more inbound links.

8. Association Memberships. Many associations and trade groups have directories where they list their members along with contact information including their website.

I did not get to discuss how to find out how many links you have and track your progress, so stay tuned and I will cover that next week (before Friday).

If you have any questions or need professional help with link building, feel free to contact me.

Have a great weekend and a Happy Valentine’s Day.

Resisting the Urge to Create Anchor Links in Blog Comments

Early on it seemed that many people who commented on blogs, wouldn’t use their name, but would rather use descriptive terms that describe their business. The goal here is to create keyword rich anchor text in an attempt to boost one’s search engine rankings. I am sure that I was guilty of this early on, but I have to say it just doesn’t sit well with me.

Although I use a spam filter, I get no fewer than 30 of these per day that slip through the filter and are waiting for me to approve or disapprove. I always disapprove, and most of all, I disapprove them and flag them as spam which (hopefully) helps to get them added to the “blacklisted” database in my spam filter.

commenting on a blog is about dialogue and creating community, not blatant self promotion. Trust me, I do occasionally get the urge to use a keyword or phrase for the name, especially when promoting a new site that I am trying to drive relevant to. And at this point, I need to point out that this would be a personal project, and never something I would do for a client site. This should also be an indicator that it falls in the “grey” area in terms of what is considered acceptable practice by me – and Google would probably push it more towards the unacceptable.

So what is the take away? Commenting on blogs is a great way to build community, get exposure, and build trusted backlinks, but I strongly urge you to resist the temptation to do this.

“Slow and steady wins the race” ~ from Google’s Webmaster guidelines – paraphrased by me :-)

9 Solid, Simple, and Effective Link Building Strategies

Link building is all the talk in the online world, and for very good reasons. It can do wonders to put a website that was otherwise invisible in the eyes of would-be customers. There are several methods to accomplishing this, but the 9 listed below will definitely get you moving in the right direction. The bullet points are listed here, but all of the details for each link building strategy are listed on our website.

These are in no particular order:

1. Submit to all major search engine directories first.

2. Build internal keyword anchored links.

3. Utilize Niche Directories.

4. Write & Distribute Press Releases.

5. Article Marketing

5. Create Solid Informative Content that people will want to link to.

6. Blogging

7. Use Social Media Networks

8. Participate in Online Communities.

9. Be Persistent and Consistent – Don’t Give Up

Please visit the Web Traffic Team website to read the full story and details on each link building strategy mentioned.

If you would like to stay current with online business development news and views, please subscribe to the blog using the email box or an RSS feed located to the right of the article.

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