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DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

Author Archive

Less Web Traffic + More Customer Conversions = More Profit

I had a former client contact me about doing another website redesign for their business. She said that it seemed that they were getting lots of visitors but that they were not getting conversions. The website we had built for her was done back in 2001; I remember it well because I recall being at a conference in San Francisco shortly before 9/11. A lot has certainly changes with the web and with design since then, so I agreed that a new, fresh look would be a step in the right direction.

Her goals included having a mobile friendly website and just having a more moderns look and feel. I discovered that they were not capturing any prospects (developing an email list) and their customers were also not getting immediate responses to their inquiries. After the redesign, I started to get notifications of their inquiries, so I knew at least that was working. I discussed what seemed to be a positive trend with customer inquiries, and at first she said it seemed to be about the same, but by the end of the week, she admitted that she had a great week, with several new customers on board. I always love to hear success stories from my customers.

This clients website happens to get lots of search engine traffic. We discussed the fact that the rankings would change, but that we would help them make adjustments after everything settled. What this client notes was that “although our traffic went down, our inquiries and sales are up during a season that is typically slow.” I had discussed conversions with her, so she gets it, but the simple math looks like this:

Poor Converting Website
5,000 monthly visitors
0.5% conversions = 25 customers

Site With Good Conversion Rate
2,500 monthly visitors (Assume a loss of 50% traffic)
2.0% conversion rate = 50 customers

In the end, it’s not always about traffic, so if you are seeing visitors come to your website (in Analytics) but not seeing the percentage of those visitors convert, you need to ask why. If you don’t know the answer, you need to contact someone who can help you. And by the way, I can certainly help you. :-)

I had another client this week whose website does not get a lot of traffic, but it was also not converting. I made some edits to his home page and his about page, and over the next week, he said he saw an increase in calls, and actually wrote some new business. His comment was “did you do something to my site last week after we spoke?” And I reminded him of the content he approved.

Will Google’s Most Recent Patent Impact Your SEO Efforts?

If you are a spammer it does! As highlighted by SEO Industry Expert Bill Slawski on his blog SEO by the Sea, Google has been granted another patent recently. Someone emailed me to ask how this would impact ones “white hat” SEO efforts. For those who do not know, “white hat” is a term given to those who practice search engine optimization according to the letter or the law based on Google’s Webmaster Guidelines (yes, Google actually tells you how to rank well in their search engine!)

While the intent of this search engine technology is to weed out spam (or those who abuse the guidelines), no technology – not even Google’s – is fail proof. This means that even if you are not in violation of the rules, you could suffer a ranking penalty; at least that is the concern among some Internet Marketing professionals.

My advice:

1. Stick to the basics. This includes adhering to Google’s guidelines.

2. Don’t rush it. SEO is not a sprint, it is a journey. It’s those tactics that seek to get quick results that often get people in trouble.

3. Know how much social media engagement impacts SEO. For one, keep in mind that Google now has a social network (Google Plus) and it has a big impact on how sites are ranking in Google.

Keep in mind that in addition to SEO there are dozen of ways to generate business, both online and offline, so make sure you are engaging a holistic marketing campaign so that your business does ont rely exclusively (or predominantly) on one specific marketing tactic.

Who Is Representing Your Company to the Public?

Recently I received an email from an organization with a message that did not seem to represent the organization well. I also noticed that the person who sent it added their picture at the bottom of the email, and it made a little more sense. This email was sent to business owners in an attempt to solicit them for a business membership, but it was worded like it was written by someone trying to be “hip and trendy” which did not seem best to reach this audience. Because I can’t keep my mouth shut (so says my wife) :-) I responded to the email and let the CEO know where I thought his message went wrong. I never respond out of arrogance, and my sincere goal was to help this organization and I am friends with one of the principals. I hope he receives the message well, and considers who his audience is and most of all, who is the best person to craft messages on behalf of the company.

Think about your company. Do you have the right person, team, or company in place to create or maintain the public image that you want? If not, now is a good time to think about it. If you are marketing with the wrong message, you are wasting time and money, and missing out on opportunities. Stop and ask yourself how you are represented in the following areas:

– Press & Media Relations
– Social Media (blogs, social networks, etc.)
– Email Marketing

It’s not practical for the business owner to be involved personally in each of these aspects of marketing, but it is critical that a business owner, know that his or her company message is being created for the right audience at the right time and through the right channels.

If you need professional help or an analysis of your current strategy, I’d love to help you. Feel free to contact me for a consultation to see how I can help you increase your profitability by having solid company communications.

The Top 4 Reasons That I Don’t Respond to Most Guest Blog Post Requests

I manage several blogs; some are personal blogs on various topics, and the others are for my clients. As a result I get guest blog posts just about every day, but I don’t respond to most of them. If you are an avid guest blogger, that’s a great thing. It’s a great way to get exposure, but if you take the wrong approach when you reach out, you are wasting your time. Here are the top reasons that I don’t respond to guest blog requests.

1. They did not read the requirements. If you have a section on your blog where you solicit guest blog posts, you need to spell out exactly what you are – and are not – looking for. If you get a request that doesn’t meet the requirements, save yourself some time by deleting it.

2.The request had poor English. If you can’t type a compelling guest blog request email, complete with proper grammar and typos corrected, then I won’t hold out much hope for the end product.

3. The post was off topic. Take this blog for example, the target audience is people with an interest in online marketing. If you send me a blog post about “How to save money on car insurance” I will assume you did not read the blog, you were high, or that you aren’t competent to think that a blog post about car insurance belongs here. And folks, I am not making that up to be funny. You would be amazed at the kind of emails I get as blog post requests.

4. I don’t want to link to the site you are proposing. The primary goal of guest blogging is exposure to a new audience. One of my requirements is that you tell me in advance what website the blog post is going to link to, so I can make sure it’s something I want to endorse (because linking to a site is pretty much an endorsement.)

Don’t let that discourage you. Guest blogging is a great way to get in front of a new audience, just make sure you know the rules of the blog you are seeking to make a guest appearance on. There are hundreds of thousands of blogs out there, so I know you can find one to post on. If you need help finding great blogs to posts on, I recommend checking out these two resources:

www.BloggerLinkUp.com
www.MyBlogGuest.com

If you have never been a guest blogger, make it a goal to do it this week. Have a great day!

Cast Your Mission: Small Business Vote for AKA Internet Marketing

I’m not really big on asking for favors or help, but something inside of me said “oh just go for it!” so I decided to register my company (AKA Internet Marketing) for the Mission: Small Business challenge.

This is a program put together by Chase and Living Social where they will be awarding a $250,000 grant to 12 small businesses. I realized that a win for us, is a win for small business since that is who we serve. A grant of this size would not only allow us to complete our online marketing training program that we have been working on for a LONG time, but in the spirit of giving back, it would allow us to offer a significant number of training resources for free to small businesses.

Here is what I am asking for your help. If you can do me a big favor and go to the website below, locate my company (AKA Internet Marketing in Mesa, AZ) and vote, it would be greatly appreciated. We need 250 votes to qualify for the grant. If you have already voted for another company, it’s ok, you can vote for as many companies as you would like. I have voted for a few of my friends as well.

Here are the specifics of how to vote (it just takes a few quick minutes)

1. Click the link – https://www.missionsmallbusiness.com/.
2. Click “Log in & Support” – It will prompt you to login using Facebook
3. Search for “AKA Internet Marketing in Mesa, AZ”
4. Press the vote button.
5. It would be a big help, if you “shared” it on Facebook after voting. There is an option to do that after voting.

Thanks SO much and I will keep you all posted on how things are coming along with the contest.

Please let me know if you need anything that I might be able to help you with.

Sincerely,

Anthony

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