The last several weeks have given us plenty of changes on Facebook. Most reacted with disappointment, and a few embraced the new changes. Others kept reminding people they were getting what they were paying for (because it’s free). Some even talked about jumping ship for Google+, which for the record is NOTHING LIKE FACEBOOK
I was disappointed for two reasons. First, I originally joined Facebook to stay in touch with people. This was before business pages and I found that this was not as east of a task and that I no longer felt in touch as much as I had. Granted, I don’t spend all day going through old news feeds because I am quite busy, but there was clearly a difference in the volume of data I could see.
As a marketer, I was very disappointed in that my business page notifications seemed to be of less importance to anyone, especially because they weren’t there to get my updates anyway. They, like me, had joined Facebook to connect with people so they weren’t going to complain that they could not see my business page updates.
Some took the position that Facebook was doing this to make businesses have to pay for Facebook ads to get the visibility they were seeking. And if you have not at least tested Facebook ads, I do recommend it, but I would be disappointed if the underlying ploy was to get us to buy ads.
In the end, I regard Facebook as a great means of branding and connecting, but I would say it’s lost a bit of favor with me. Don’t hear what I am not saying; I didn’t say it doesn’t have value, but when the core of a websites users is frustrated with changes, does not know how they work, and really not willing to fight to stay current, you have to be cautious how much emphasis you give it in your overall marketing equation.
I’d love to hear your thoughts below. Have a great day!