Archive for September, 2010

If you are in the Phoenix area, I would like to invite you to come to a seminar where I will be speaking along with two other remarkable speakers.

On Wednesday, October 20th, I will be presenting at the Boost Your Business, Boost Your Life! seminar in Scottsdale (a suburb of Phoenix). If you live in the area, you won’t want to miss this. If you don’t live in the area, it will be a great investment in you and your business (and I will buy you lunch). Either way, I look forward to seeing you there.

There will be three sessions on how to improve your business. I will open up by speaking on Internet Marketing at a high level and discussing the 4 primary strategies of how to leverage the Internet to generate new prospects and business. Second, Joe Turturica, a business coach with Action COACH will discuss how you can improve your business operations. Lastly, but most important is the money guy, Norm Robinson from Life is a BANK. Norm’s session is crucial to your business, because if you are like me, you are in business to make money. Norm’s session will show you how to keep more of your money by paying less taxes and interest, and most of all having more money that you need when you stop working or sell your business.

Come out, bring a friend, and have lunch on us!

I look forward to seeing you there.

Have a great day!

Anthony

Today is my 4 year wedding anniversary, so I decided to share the love and offer a ROCK BOTTOM local search engine marketing special help make sure more and more small businesses have an anniversary. You see, businesses are kind of like marriages; they take hard work and you have to invest in them. Many don’t realize this in either case until it’s too late.

My company (AKA Internet Marketing) offers an introductory local search program for companies that need to get started in the online marketing process. It is certainly not an end all program, but our clients have seen great results, and some in as soon as a few weeks.

In short, the program helps a business to leverage local map based search results (on Google Yahoo and BING), organic search results (to a smaller extent) as well as local and mobile search sites. This is where a major of your local clients are searching. Here is a product brochure with all of the details:
http://www.akaim.com/Local-SEO.pdf

Small businesses have welcomed the program because it is VERY affordable. We charge a $495 setup fee and just $45 per month for ongoing maintenance. It comes out to about $2.84 per day. Would you pay $2.84 per day to generate new leads and prospects to your business?

Well here is the good news… in celebration of my wedding anniversary, I am going to give everyone a $200 coupon. This means, the setup fee will be just $295! You will be hard pressed to find another program priced similarly (that actually works). Oh yeah, and it even will come with a money back guarantee. If you aren’t happy and want your money back, we can do that. We only want happy customers

Ready to take your market? Contact me and we will make it happen. Oh yeah, this won’t last forever. I will likely end it by next Tuesday so I can get my end of month paperwork done.

If you are a business owner with a website that is not getting targeted prospects, you need to have a heart to heart with yourself and figure out what you are going to do for income. I am just being real.. and that’s what my wife would make me do if that was my situation.

Wishing you a prosperous business!

P.S. – You can send this to anyone you’d like.

I am happy to announce a new service being offered by my company AKA Internet Marketing. It’s called the Virtual Search Engine Marketing Director program and it’s geared towards companies that have a web marketing staff (or people that have been roped into it), but lack the budget to hire a veteran Search Engine Marketing Director.

The goal of the program is to help these companies improve the results they are getting from Internet Marketing by having an outside party take a look at the results and provide strategic direction. In many cases, a company might hire such a person, and then later have to let them go when looking for a higher than average salary to cut. A seasoned search engine marketing director can earn up to $120,000 or more.

To learn more, you can contact AKA Internet Marketing at 602.903.6223.

View our related press release.

Monitoring your search engine rankings may not be a big issue if you are a small company and only have a few keywords that you are tracking. However, if your company has a target of a handful of keywords or if you run an agency where you manage multiple client accounts, it could get quite time consuming to manually check the rankings for all of your keywords. This dilemma might lead you to find a search engine ranking software solution to help you with the task of monitoring your website rankings. There are several companies that you will find, but one I have used for some time and want to recommend is Advanced Web Ranking.

Like any software program, it will take some time to master, but you can actually download a free 30 day trial copy, and run a quick test on a few keywords in a short period of time. Unlike many software demos, the developers of Advanced Web Ranking (Caphyon, Ltd), provide their demo as a full functioning version of the software, which makes sense. I mean wouldn’t you want to check out all of the features of the software before buying it?

One thing that keeps some people from employing software to automate this task is the concern for putting a strain on the servers at the search engines, and in doing so, incur some sort of backlash from the search engines. The team behind Advanced Web Ranking understands this and have developed their software to be search engine friendly. My personal advice is that you still want to make sure that you don’t attempt to use the software in a manner that is not encouraged by the search engines. For example, you probably don’t need to run the software every day, and especially if you have a site with hundreds of keywords. My personally recommendation would be to run it once a week and rely on other statistics such as web analytics which will allow you to see growth in web traffic and increases by keyword searches which is another benchmark of success for your online marketing campaign.

Once you set up your website and keywords, the system keeps a ranking history and when your reports are rerun, you will see the increase (or decrease) in ranking of each specific keyword listed by search engine. Obviously, the goal is to watch them continue to climb.
(see a screen shot below showing ranking comparisons)

The software comes in several versions including:
• Standard – Features standard website ranking tools, but offers limited reporting capabilities.
• Professional – Allows for printable reports, reports via email, and Local Search database queries.
• Enterprise – Ideal for agencies or search marketing firms because it allows for multiple users.
• Server – For companies that want to run the software on their own servers.

Currently, the price ranges from $99 to $599, but of course is subject to change.

In addition to being a great software tool for monitoring keyword rankings, the software has several additional and helpful features including:

• Keyword Research Tool (eliminates the need for other keyword research software tools)
• Keyword suggestion tool
• Keyword import tool (saves time with setup or transition from another reporting software)
• Customizable Reports (for agencies)
• Allows for use of proxy servers
• Much, much more!

In my opinion, you can’t go wrong. The good news is that you get to try the software for free to see for yourself. I’d love to hear your feedback.

Are you ready to take the next step? Visit http://www.advancedwebranking.com TODAY and download your free copy of Advanced Web Ranking. You’ll be glad you did!

Happy Ranking!

Today while I was doing a search to check the rankings of a client, an AdWords ad caught my attention. The reason it did was because it was not related to the business I was searching for, so it made me realize that whoever was running that campaign did not know how to set up their campaign (let’s hope it’s not someone charging to manage a Paid Search account – but that does happen).

Not wanting to spend their money, I typed the link into a new browser window and to my shock, their English ad lead to a site that was written in French (yet another failure).

This confirmed why people have a belief that some forms of online marketing do not work. If this person was targeting terms related to something not even remotely related to their business and doing so with a website in the wrong language, the chance of them doing business through paid search is simply nowhere in site.

Paid search is a marketing strategy that needs to be understood on many levels. There are many ways to target your paid search campaign such as:

- Location
- Language
- Related keywords
- Time of day ads are shown
- Where your ads are shown (mobile devices, Google partner sites, etc.)

These are kind of the basics but doesn’t even take into account the strategies for setting your bids which can rack up some serious charges if not appropriately managed in conjunction with the right targeting.

If you are serious about making your website profitable, contact me to see how my team and I can help you.