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Is Your Website an Asset?

Robert Kiyosaki defines an asset as an investment that makes money for you. Using that line of thinking, I challenge you to analyze your website and determine if it is an asset or a liability.

If you own a business and your website represents your business, it is in your best interest to make sure the website is truly an asset. It’s nice to have an online place holder for your business, but who needs another expense?

So what is the key to making your website an asset? Generating revenue! I know, that wasn’t a really tough one. The tough question is “how do you generate revenue?” The answer is threefold. First, you need to generate visitors, next you need to entice these visitors to contact you, then you need to convince those visitors to do business with you.

Generating visitors can best be accomplished by investing in Internet Marketing which includes strategies such as video marketing and social media marketing. Keep in mind that investing does not just mean money. You can also invest time to learn online marketing and social media marketing strategies that you can simply implement, including many that have no out of pocket expense (just your time).

Enticing visitors to do business with you takes place best by offering these visitors something of value (such as access to a video or a downloadable report or ebook) in exchange for their contact information. This will allow you to follow up with them and see if you can solve their business need through a product or service that you offer. A great way to do this is by implementing an automated marketing system such as Infusionsoft which will follow up with your prospects until they are ready to do business with you.

In the end, you will have to get them to spend money with you. Some people offer solutions that “sell themselves” but most people don’t. Keep in mind that if you don’t invest in sales skills, you will end up creating business for your competitors because they will be educated by you as to what they need, then they will do business with the company that helps them realize that they have the solution that the prospect needs.

Stay tuned for my next post on this topic where I discuss how to determine the value of your website.

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4 Responses to “Is Your Website an Asset?”

  • Anthony, I still own a few sites that generate enough Adsense income for me to keep them around. Not much money, but more than enough to pay for web hosting, the domain name and the time I take to update these sites.

    If a customer contacts me about a service, that is a bonus too.

  • Matt, that is one of the criteria I use when trying to decide whether or not to renew a dormant domain. Profit is profit and as you know, there are some who make lots of money by leveraging small profits on hundreds of domains.

    Thanks for stopping by.

    ~ Anthony

  • Hal:

    For small sites, as long as they can pay for themselves in hosting etc. I keep them around. For larger sites you need to factor in how much paid time you put in or your staff puts in. If sales are not being made, eventually the site is not really an asset.

  • Great information. I think a lot of beginning marketers think that it is all about throwing up a site and having the money come rolling in. There is alot of research and time investment in growing a sucessful online business. You need to spend the time to do it right

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