Content is “king” when it comes to online marketing and article marketing can be a great way to get your content published and get exposure for your business. It will also help to build links to your website that will help in the ranking process. There are pros and cons to traditional article marketing, and also there was some great way to effectively market articles as you will see.
The old school method of article marketing would tell you to write lots articles and submit them to lots of traditional article marketing sites like Ezine Articles. At these sites (and there are about a dozen quality article sites), webmasters come to find articles to populate their websites and blogs. The rules say that they are supposed to use the articles as they are and not remove any of your links. Sadly, I have seen first hand the removal of links and also seen articles get posted on hokey sites that are designed to only make money by showing Google Ads which some people may not want to be associated with. These are a few reasons why people shy away from this strategy.
The other argument is “original content” versus “duplicate content”. Some argue that duplicate content is bad and that Google will penalize a website for duplicate content and others says Google doesn’t care. You can read this excerpt from Google’s webmaster guidelines regarding duplicate content and decide for yourself. My preference is to not use duplicate content, and not just because Google doesn’t want to you to, but because it allows others to try and claim your work or expertise. There is a strategy for getting your article published on multiple sites and it is referred to as “article spinning” where you rewrite your articles in a few different ways so that it does not appear to be duplicate content on these various sites.
Aside from using article sites, a great way to promote your articles is as a guest blogger. There are two sites out there that will help you find blogs to post on. One is Blogger Link Up and the other is My Blog Guest. I have used both successfully and these sites are run by people that I know and trust in the online marketing industry. This would be my first choice for how to use articles and you would always want to submit original articles to bloggers as a guest poster. Next week, I will be sharing more on guest blog posting; first through a guest post by the founder of Blogger Link Up and then next weeks Fueled Friday will give you more insights on how to guest blog (it really will be on Friday).
The Good News
A well known SEO software company just came out with a software called SEO LinkVine that will not only help you get your articles placed without having to visit multiple articles sites or contact lots of bloggers, but will help you “spin” your content so that you are not distributing the same content across multiple sites. Even better, their software has an educational resource center where they teach you lots of in depth SEO strategies, and also they have a component that allows you to monitor your keyword rankings in the search engines. If you are serious about article marketing, you need to use a tool such as SEO LinkVine to maximize your time and effectiveness. My advice is still to create lots of content as you do not want to have too many sites sharing the same version of your article.
Some would fault me for sharing one of my secrets, but that’s just how I work. I am never afraid to share “secrets” or educate my clients. In fact, I tell them that I am happy when I can help a client become self sufficient and not need to rely on me as much because it makes their business more profitable. The real real reason is that there is a universal law of “sowing and reaping”; the more we give the more we get (and we cannot out give that law).
P.S. – I am a user and an affiliate of SEO LinkVine. If you decide to purchase it using the links above (which are affiliate links), I will also share with you one of my resources where you can get your articles written for you at a cost of just $10 per article – which is amazing! (just forward your reciept to me via email at akirlew(@)akaim.com).