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DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

The Simplest Way to Increase Your Conversion Rates – Fueled Friday

Many people invest time and money into getting visitors to their website. The sad fact – and what many online marketing consultants don’t let people know up front – is that statistically 95% of more of the people that visit your website will not do business with you. When you put it that way, it sounds unbelievable, but think about how you search the web. When you are searching online, how many times do you do business with the very first link you click on? Probably never, especially if you are doing research and wanting to find the best value for your dollar.

The percentage of website visitors that either purchase from you or contact you is referred to as the conversion rate. It is a measure of how many visitors are converted to prospects of customers. If you sell a product online, this will be easier to track because you can look at the number of visitors and the number of sales. If you have a service based company or do not sell online, this will require that you make sure to find out exactly how your customers found you.

There are several factors that determine whether or not someone considers your website to have what they are looking for. Most of all, your website should have a professional look and feel. If the site looks like an amateur designed it, that will certainly not give the customer a sense of confidence; especially if you are asking for their credit card information. This includes seemingly small things like having poor grammar or typographical errors. Another thing that gives consumers confidence is seeing reputable “seals” such as the BBB logo. Website usability (the science of understanding how your customer reacts to what they see) can be complex and my intention was not to discuss website usability.

Given that most people are not going to stay on your site or do business with you on the first visit, the simplest and most effective way to increase the percentage of people that do business with you is to capture their contact information (name and email) so you can follow up with them. Ideally, you should offer them something of value that will entice them to give you their information (such as a “how to” guide or a white paper) and this should be followed up by a series of follow up emails offering more information on your products or services. You might even throw in a coupon or special offer to entice them to act.

There are several systems that will allow you to simply integrate this functionality into your website. I recommend Aweber for it’s features as well as affordability. I have used Aweber successfully over the past several years personal and for many clients who have all been satisfied. They offer the first month for just $1, so you don’t have much to lose by checking it out. If you have any specific questions, please contact me using the link at the top of the page.

In closing, I will you all a Blessed Easter and Passover season.

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