Archive for December, 2009

As we wrap up 2009, are you happy with the results that your online marketing plan produced? Did something distract or divert you from implementing an effective online marketing plan?

Now is the time (if you haven’t already) to start implementing your online marketing plan for 2010. If you don’t have a solid online marketing plan for 2010 and want to know where to start, you need to be on this webinar. Changes occur all of the time in the search marketing space. For example, Google just announced it’s real time search on Monday; are you ready to be found in Google’s real time search?

To learn more, register for this free webinar titled “Creating a Successful Online Marketing Strategy for 2010” Today! (If you don’t your competition just might).

Yesterday Google announced that it will be featuring more “real time” search results which includes content from blogs and social media sites such as Twitter, Facebook, and MySpace. Just for fun, I have provided a link to the Yahoo News story on this.

As if we didn’t already know that being involved in social media was important to a business, this latest move by Google further emphasizes this. So what does this mean for those that are actively trying to generate business online? First of all, don’t by any means abandon what you are doing. Search Engine Optimization and Paid Search are still the foundation of a solid online marketing campaign, so you want to make sure you are continuing to make strides there. But, if you have not ventured out into the world of social media, you might want to take a look at it now. Here are some suggestions:

1. If you don’t have a blog, start one. Ideally, your blog should be a part of your website (i.e yoursite.com/blog) as opposed to a separate stand along blog, so your domain can capitalize on the inbound links to the blog.

2. If you don’t have a Facebook Fan page, start one. It does not cost anything to set it up, and it’s really not that difficult. Here is a link to the first of a “how to” series I wrote on creating a Facebook page.

3. If you aren’t on Twitter, join. Early on, I was not a big fan of Twitter but as I have seen more value from it, I am encouraging people to join. Here is the key to being successful on Twitter; you have to learn how it works and stay active, otherwise you will deem it a waste of time. A great feature to learn on Twitter, is the “local search” feature where you can do a search based on your region. I actually used this just yesterday and found a partner prospect for my company.

As we go into 2010, I hope this gives you some insights into how you can improve your online positioning by staying ahead of your competition. If you need help implementing any online strategy, don’t hesitate to contact me.