New FTC Law Requires Bloggers to Disclose Payments for Reviews
Written on October 5, 2009 – 10:58 am | by oldschool
According to a recent New York Times article(they took the link down) this CBS News article, the Federal Trade Commission has passed a law (effective December 1st), stating that any bloggers providing reviews for companies must disclose any compensation (including free products or services).
It has not yet been determined how this will affect current blog reviews and whether or not they will have to be revised. I will keep you posted as I learn more.
UPDATE: Here is a link to the actual advertising disclosure guidelines from the FTC for your reading enjoyment.
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Tags: blog reviews, bloggers, blogging, blogs, FTC, paid bloggers
5 Responses to “New FTC Law Requires Bloggers to Disclose Payments for Reviews”
By mama4x on Oct 25, 2009 | Reply
Your Times article link is down. I’d like to read the article, a review group I’m on told us about it but I haven’t read it. Thanks.
By oldschool on Oct 27, 2009 | Reply
@mama4x – The Times took the link down, so I replaced it with a link to a similar article on CBS News and also linked to the actual guidelines from the FTC website.
By joel on Nov 19, 2009 | Reply
Interesting article. It is a useful information for numerous number of bloggers.
Thanks for sharing nice and rare resources here.
By email marketing Michael on Dec 8, 2009 | Reply
That strikes me some really woolly legislation. How are they going to determine if a blog comes under their jurisdiction. For example a UK blogger hosting their blog on blogspot, but not disclosing they are a non-US citizen. Or what happens if it is a US citizen hosting their blog outside of the US?