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DISCLAIMER: The FTC requires me to let you know that I may be compensated for products or services recommended. In many cases I am recommending my own company's services, so it's kind of funny to have to spell this out, but I do get paid by some of the companies whose ads are on the site. I ONLY list ads for companies that I use and fully endorse.

New FTC Law Requires Bloggers to Disclose Payments for Reviews

According to a recent New York Times article(they took the link down) this CBS News article, the Federal Trade Commission has passed a law (effective December 1st), stating that any bloggers providing reviews for companies must disclose any compensation (including free products or services).

It has not yet been determined how this will affect current blog reviews and whether or not they will have to be revised. I will keep you posted as I learn more.

UPDATE: Here is a link to the actual advertising disclosure guidelines from the FTC for your reading enjoyment.

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5 Responses to “New FTC Law Requires Bloggers to Disclose Payments for Reviews”

  • […] Step At A Time October 6th, 2009 Matthew C. Keegan Leave a comment Go to comments Yesterday, Anthony Kirlew (thanks!) forwarded to me an article which outlined the Federal Trade Commissions (FTC) plans to […]

  • Your Times article link is down. I’d like to read the article, a review group I’m on told us about it but I haven’t read it. Thanks.

  • oldschool:

    @mama4x – The Times took the link down, so I replaced it with a link to a similar article on CBS News and also linked to the actual guidelines from the FTC website.

  • joel:

    Interesting article. It is a useful information for numerous number of bloggers.
    Thanks for sharing nice and rare resources here.

  • That strikes me some really woolly legislation. How are they going to determine if a blog comes under their jurisdiction. For example a UK blogger hosting their blog on blogspot, but not disclosing they are a non-US citizen. Or what happens if it is a US citizen hosting their blog outside of the US?

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