Archive for October, 2009

Today, I saw a local event announcement on Facebook that I wanted to share with others because it was promoting a local event where Les Brown was speaking. The challenge is that there was no way for me to link to it other than the Facebook event link and not every one uses Facebook as there end-all resource (believe it or not).

I shared with my friend that if she could post the event details on a blog I would be more than happy to help her promote her event. For example, I am active on Twitter & LinkedIn, where blog links can easily be shared (this may be a revelation to some), and where I am connected to thousands of local business owners that might want to attend.

My advice is that if you have notes or events that you want others to share, you should provide a link to an outside resource (ideally a blog) so that others can help promote it. Having others promote your content has a lot to do with making it easy for them to do so.

According to a recent New York Times article(they took the link down) this CBS News article, the Federal Trade Commission has passed a law (effective December 1st), stating that any bloggers providing reviews for companies must disclose any compensation (including free products or services).

It has not yet been determined how this will affect current blog reviews and whether or not they will have to be revised. I will keep you posted as I learn more.

UPDATE: Here is a link to the actual advertising disclosure guidelines from the FTC for your reading enjoyment.