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How Many Ways Can You Get Traffic From Google?

Often when I am speaking with a prospective client, I mention channels within Google that they were not aware of, which means they are not targeting them for new customers. I decided to spell them out and discuss how you can leverage each of them:

1. Google Organic Search Results. This is Google’s main area of search results, and the area that most beleive they want to target for new customers. For most companies, I would agree that it makes sense to have an effective on page and off page search engine optimization strategy geared towards having a top rankning. For locally based businesses, there is a very critical and affordable channel of Google to target; Google Local.

2. Google Local (a.k.a Google Maps). If you are a business targeting local customers, then you need to be listed in Google Local. This is where local business are listed along side of the Google Map showing specific business locations. There are billions of local searches done daily, which is why it is critical to get listed here.

3. Google News. Making the news is critical for many reasons, but one of which is to leverage another one of Google’s channels; Google News. Google News often picks up press releases and serves the links to the articles through the universal search results. There is also an option to search the news directly.

4. Google AdWords. This is Google’s Pay Per Click (PPC) channel. The ads for Google AdWords are displayed at the top of the page and on the right column. If you don’t know what you are doing here, you can lose a fortune and not see any results, so be very cautious.

5. Google Video. Currently, Google Video has disabled new uploads, but Google does spider other video sites (such as YouTube which is owns), and presents videos in the search results. If you are not currently using Video’s in your marketing efforts, you are missing out on a great opportunity.

6. Blogger. This is Google’s free blogging platform and while I normally recommend having a blog hosted on your website, this is another channel that can be leveraged within Google. Truly, I don’t see it as a major source of traffic, but there is a blog search function within the blogger network which can bring traffic to blogs on the Blogger platform.

7. Google Shopping (a.k.a. Google Products) . If you sell products, you should definately be leveraging Google Shopping, which is currently free. Google shopping lists products you submit, whether or not you use Google Checkout as a means of payment.

8. Google Book Search. If you are a published author, you can submit your book to this channel through the Google Books Parter Program and be listed in the Google Book Search results based on your topic.

9. Google Image Search. If you have a visually based business, such as graphics, logos, or photography, you might be able to connect with those using image search.

Hopefully this has helped you see a new potential source of web traffic from Google. If you need any assistance with your online marketing campagn, contact Anthony at 800-453-9290 or anthony(@)anthonykirlew.com

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7 Responses to “How Many Ways Can You Get Traffic From Google?”

  • I think you left out Google Blog Search 😉

  • oldschool:

    I did mention blogger but I guess I wasn’t specifc enough about how the traffic is generated through the blog search. I will update it. Thanks!

  • I got tons of unqualified traffic with a really high bounce rate. This happened because I changed the focus of my blog from a more free form and artistic blog to a blog about helping others blog more effectively. I was getting an excessive percentage of image search traffic for content that was no longer available. I finally did a 301 redirect for one particular page and image, plus I enhanced my 404 page. The unqualified traffic dropped like a rock, which meant that my overall traffic dropped as well. you would think that would be a bad thing, but the previous numbers were artificially inflated by the fruitless image searches.

  • I was getting a ton of traffic from google videos before they disabled uploading, but at least they index other sites as you mention.

    I’m curious to see how Bing does now that Yahoo seems to have taken a hit.

  • Really great list..I didn’t think of the google images that much and I think most people who search images don’t care much about the site they take it.
    I think youtube is really coming to the top with so many people using it everyday.
    -Ben.

  • Great blog. All posts have something to learn. Your work is very good and i appreciate you and hoping for some more informative posts.

  • oldschool:

    @ Instant – I image your bandwidth took a hit from all of those unwanted visitors That is the downside of massive untargeted traffic.

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