If your website is costing you money, you’re most likely doing something wrong. A website isn’t just something that you put up to say you have one. It should be a revenue center for your business. It might cost you some money in terms of an initial investment, but over the long haul, it should make you more money than it costs you.
Here are the two main reasons that people fail to profit from their websites:
1. They spend too much money up front. Having a website rank well is far more critical than having it look pretty. Although you will have a higher success rate with a more professional looking site, I have personally made money from many “ugly” websites over the past decade. Keep in mind that people are searching the web, not to be sold, but for solutions to problems. While a professional look and feel will increase the likelihood of someone contact you for the answer to their problems, it isn’t always the “pretty” websites that win.
Don’t hear what I am not saying however. I am not saying to build an ugly site and expect to make money. I am saying don’t spend thousands for your first website when you could spend hundred. I know of a business owner right now who doesn’t have a website and is nearly broke because she cannot afford a website that looks like she wants it too. She is VERY gifted at what she does, but would not take my advice. Currently, she is working two jobs to make ends meet, and not even pursuing her business.
I also once worked as a contractor for a company that spent over $3 Million dollars of investors money building the “best of the best” in ecommerce. I was asked to shut the site down due to a lack of funding within a week of launching the website.
Don’t make either of these fatal errors.
2. They don’t realize that a website without website marketing is an expense, but not the way it is supposed to be. The bottom line here is that if you don’t market your website, no one will ever find it. There is no magic to having people find your website and the absolute worst thing you can do with your advertising dollars is to spend money to print your web address on all of your company literature and expect that to cover it. If someone knows your business name, they can find you. It’s the people that don’t know your name that you want to find you – and that is why Search Engine Marketing is the most effective way to spend your money to promote your business.
The combination of an affordable website with Internet Marketing (a.k.a. Search Engine Marketing), can results in an amazing return on investment. Imagine taking phone calls from people looking for your product or service rather than writing ads and praying that the right person sees it. Truly, you’d be better off in many cases just buying a lottery ticket for the money spend on ads – especially if you are not a skilled copywriter.
Every business owner or marketer has 3 choices when it comes to Search Engine Marketing.
1. Do Nothing. This is what 90% of small business owners do – and that is good news for you. If you do nothing, you will get nothing in return. And you will also foolishly conclude that Internet Marketing doesn’t work while your competitors get all of the customers in your market space.
2. Try Something. This is how nearly every “expert” became an expert. If you read my book, you will see that in 1999 I had a website that sold products and I needed to find a way to get people to notice it without spending a fortune. That site (a very ugly site), went on to earn between $300 and over a$1,000 per month for years without me ever speaking to a single customer until the provider foolishly went out of business. You will also learn the A to Z’s of Search Engine Marketing in that book which can put you at the top of the search engines and make your website profitable.
3. Hire a Professional. If you work with a Search Marketing professional that can look at your business as a whole and not just look at getting you to sign a contract, you should clearly be able to see where the return on investment is for your Search Marketing campaign.
If you would like a free website analysis, give me a call at 800-453-9290 or send an email to FREESEM@oldschoolseo.com