Comments on: Why Internet Marketing is More Effective than TV Advertising http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/ Anthony Kirlew's Internet Marketing Blog Tue, 24 Aug 2010 14:14:40 -0600 http://wordpress.org/?v=2.8 hourly 1 By: oldschool http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/comment-page-1/#comment-15890 oldschool Fri, 23 Jan 2009 17:08:31 +0000 http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/#comment-15890 @ TV Advertising - I will keep you posted. @ TV Advertising – I will keep you posted.

]]> By: TV Advertising http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/comment-page-1/#comment-15808 TV Advertising Tue, 20 Jan 2009 20:33:20 +0000 http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/#comment-15808 oldschool - sounds like interesting research. It's something I've been meaning to look into as well... some hard facts would be very helpful, although I can imagine those supporting the TV advertising medium will try to highlight the (questionable) branding effect. oldschool – sounds like interesting research. It’s something I’ve been meaning to look into as well… some hard facts would be very helpful, although I can imagine those supporting the TV advertising medium will try to highlight the (questionable) branding effect.

]]> By: oldschool http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/comment-page-1/#comment-15788 oldschool Tue, 20 Jan 2009 05:01:17 +0000 http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/#comment-15788 @ Tv Advertising. This is a very interesting arena to me, not just as it related to SEM, but also other forms of marketing. I am doing some research for a motorsports marketing blog that I run to measure the effectiveness of YV Advertising (even the Superbowl) vs. motorsports marketing. Numbers also sell, so it is always good to be able to back up an argument with facts - and that is my goal. Thanks for stopping by and commenting. @ Tv Advertising. This is a very interesting arena to me, not just as it related to SEM, but also other forms of marketing. I am doing some research for a motorsports marketing blog that I run to measure the effectiveness of YV Advertising (even the Superbowl) vs. motorsports marketing. Numbers also sell, so it is always good to be able to back up an argument with facts – and that is my goal.

Thanks for stopping by and commenting.

]]> By: TV Advertising http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/comment-page-1/#comment-15783 TV Advertising Tue, 20 Jan 2009 00:24:03 +0000 http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/#comment-15783 I completely agree with you. The television advertising market is currently propped up by the old school advertisers but this is gradually changing with businesses shifting online. The future of marketing is helping your customers rather than interrupting them which is what TV advertising does. I completely agree with you. The television advertising market is currently propped up by the old school advertisers but this is gradually changing with businesses shifting online. The future of marketing is helping your customers rather than interrupting them which is what TV advertising does.

]]> By: oldschool http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/comment-page-1/#comment-15775 oldschool Mon, 19 Jan 2009 17:25:02 +0000 http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/#comment-15775 @ Stu - I believe as we educated more and more business owners, we will see more of them convert to clients. Thanks for stopping by and commenting. @ Stu – I believe as we educated more and more business owners, we will see more of them convert to clients. Thanks for stopping by and commenting.

]]> By: Stu http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/comment-page-1/#comment-15701 Stu Sat, 17 Jan 2009 05:49:40 +0000 http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/#comment-15701 I use this argument when selling SEO to prospective clients. Once their TV ad has been shown, it's gone forever, whilst SEO / Internet marketing has a much longer life, and a better ROI. I use this argument when selling SEO to prospective clients.

Once their TV ad has been shown, it’s gone forever, whilst SEO / Internet marketing has a much longer life, and a better ROI.

]]> By: oldschool http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/comment-page-1/#comment-15603 oldschool Fri, 16 Jan 2009 17:04:38 +0000 http://www.oldschoolseo.com/2009/01/16/why-internet-marketing-is-more-effective-than-tv-advertising/#comment-15603 Incidentally, after drafting this post, a colleague shared this article which shows Century 21 doing exactly what I am recommending above: http://adage.com/article?article_id=133771 Incidentally, after drafting this post, a colleague shared this article which shows Century 21 doing exactly what I am recommending above:
http://adage.com/article?article_id=133771

]]>