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Why Internet Marketing is More Effective than TV Advertising

When my wife and I watch TV, we usually do it the most efficient way which is to record the show so we can fast forward through the commercials. With my business hat on, I have started to ask “who would spend money on those ads?” and “when will business owners get it that the Internet is the most cost effective way to connect with those currently seeking their products or services?

Sure, there are those opportune moments like the SuperBowl where people actually watch for the ads, but who has that kind of money ($3 Million for a 30 second spot, not including production costs) to “gamble” on getting new customers?

Perhaps you think this is just my opinion. Well, let me share with you a quote of just two months ago from TiVo CEO Tom rogers as he shared with TV Advertisers, “Most of your ads are not going to be viewed in the future.” He went on to discuss how TiVo was implementing additional ad strategies similar to that of the Internet. But here is the problem – it’s still not reaching a targeted audience like Search Marketing does.

Secondly, is this article which states that 50 to 70% of TV viewers are using DVR/TiVo technology to skip ads.

So, if you are not spending any of your marketing dollars on a solid Internet Marketing plan, now is the time to turn your marketing dollars into profits. If you need help, you can contact me.


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7 Responses to “Why Internet Marketing is More Effective than TV Advertising”

  • oldschool:

    Incidentally, after drafting this post, a colleague shared this article which shows Century 21 doing exactly what I am recommending above:
    http://adage.com/article?article_id=133771

  • Stu:

    I use this argument when selling SEO to prospective clients.

    Once their TV ad has been shown, it’s gone forever, whilst SEO / Internet marketing has a much longer life, and a better ROI.

  • oldschool:

    @ Stu – I believe as we educated more and more business owners, we will see more of them convert to clients. Thanks for stopping by and commenting.

  • I completely agree with you. The television advertising market is currently propped up by the old school advertisers but this is gradually changing with businesses shifting online. The future of marketing is helping your customers rather than interrupting them which is what TV advertising does.

  • oldschool:

    @ Tv Advertising. This is a very interesting arena to me, not just as it related to SEM, but also other forms of marketing. I am doing some research for a motorsports marketing blog that I run to measure the effectiveness of YV Advertising (even the Superbowl) vs. motorsports marketing. Numbers also sell, so it is always good to be able to back up an argument with facts – and that is my goal.

    Thanks for stopping by and commenting.

  • oldschool – sounds like interesting research. It’s something I’ve been meaning to look into as well… some hard facts would be very helpful, although I can imagine those supporting the TV advertising medium will try to highlight the (questionable) branding effect.

  • oldschool:

    @ TV Advertising – I will keep you posted.

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