When my wife and I watch TV, we usually do it the most efficient way which is to record the show so we can fast forward through the commercials. With my business hat on, I have started to ask “who would spend money on those ads?” and “when will business owners get it that the Internet is the most cost effective way to connect with those currently seeking their products or services?”

Sure, there are those opportune moments like the SuperBowl where people actually watch for the ads, but who has that kind of money ($3 Million for a 30 second spot, not including production costs) to “gamble” on getting new customers?

Perhaps you think this is just my opinion. Well, let me share with you a quote of just two months ago from TiVo CEO Tom rogers as he shared with TV Advertisers, “Most of your ads are not going to be viewed in the future.” He went on to discuss how TiVo was implementing additional ad strategies similar to that of the Internet. But here is the problem – it’s still not reaching a targeted audience like Search Marketing does.

Secondly, is this article which states that 50 to 70% of TV viewers are using DVR/TiVo technology to skip ads.

So, if you are not spending any of your marketing dollars on a solid Internet Marketing plan, now is the time to turn your marketing dollars into profits. If you need help, you can contact me.

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