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Using Google Alerts to Monitor your Success Online

Google offers an amazing free service called Google Alerts which monitors new content as it appears online. Since Google does an amazing job at indexing new content, it is very effecttive to use it to track industry news, but I have always recommended that people use Google Alerts to monitor what people are saying about them or their company.

A colleague of mine wrote a post about specifically how to set up Google Alerts to monitor certain aspects of your business. As I read it, I realized that I wasn’t even using Google Alerts to it’s fullest extent because I have not set up alerts for each of the websites that I track. This is a great way to monitor activities such as when people write about you or your website or when your website gets indexed in a search engine or directory. I recommend adding this to your search engine marketing campaign to make monitoring your progress much simpler – and I will be doing the same for the sites that I am promoting.

If you haven’t set up a Google Alert, I recommend just trying it. If you need help, please refer to Nate’s article where he shows you exactly how to do it.

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4 Responses to “Using Google Alerts to Monitor your Success Online”

  • Hey Anthony,

    Thanks for the recommendation to my post about setting up Google Alerts. This strategy has helped me so much, not only to see what’s happening with my sites, but also to track competitors, specific keywords, and see new sites that I may link to.

    Hope the tutorial helps you and yours see even more results in 2009!

    Take care!

  • I’ve been using this service for some time, tracking news and analysis in the areas I cover. The alerts can be two-thirds off-topic, depending on the terms you use when you sign up. So you might want to experiment. On the whole, Google Alerts are terrific.

  • oldschool:

    @ Nate – My pleasure. Let me know if you ever want to do a guest post at OldSchoolSEO.

    @ Glenn – I believe it depends on the keywords you use as to the results you get because the words can serve different purposes, so I recommend using very specific keywords. I hope that helps.

  • Yes I too agree that google alert is very important, have started using it recently and started to see good results very soon.

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