Now Google users can enhanced search results for assistance with future searches by alternating search results. You can vote up, remove, comment on, or add websites to your custom search results as long as you are logged in to your Google account.

Don’t worry, your input won’t change other people’s search results; at least not for now. I would imagine Google might just want to use that data down the road, but we’ll see.

The only challenge that I see is potential for fraud by ethically challenged search engine marketing practitioners, who can now alter results and show them to a client that wouldn’t really know the difference. As a consumer advocate, I always advise clients to have some knowledge of what is going on with your search marketing campaign. That is one of the reasons I wrote The Internet Marketing Guide for Small Business. Armed with this tool that spells out the A to Z’s of Internet Marketing, you will be on a more level playing field with your search engine marketing practitioner.

In closing, here is a video put out by Google that demonstrates the new SearchWiki, although there is no teacher like experience, so if you don’t have a Google account, I’d say go register for one and check it out for yourself.

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