A great way to make your point is to educate, not try and insult. I am not sure you made a point other than that you don’t understand the intended message.

This was simply a discussion of the difference in spending money on leads vs generating your own leads vs. PPC. Sure, you can spend $47 to generate leads to make large sales – I get that, although I would be curious to know how many people search the web to find a vendor for a $10 Million boat – those are usually relationship based sales.

Trust me, a high percentage of the people that sell leads are generating them online. I know because I have been one of them in the past. People who get on board with generating their own leads through SEO and PPC will have margins – always.

Take a deep breathe and enjoy life.

$47 per lead for a child who might want a matchbox car…

$47 per lead for an wealthy person interested in spending over $10 million on a boat…

Clearly a difference, reducing this to clicks or whatnot reveals your ignorance of sales. Go back to programming.

My primary point was to make sure people are aware of what they are paying for, especially when “investing” nearly $10,000 per month in an online marketing campaign with little knowledge of the process. I am a huge advocate of consumers being educated in SEM so they know how to make the right decisions. That thought scares some SEM providers because it makes them accountable, but I believe it builds better client relationships.

Thanks for your input.

I think there are plenty of businesses that $47 per LEAD is well within margin. Under the scenario above you are saying PPC $8 per click so $47 lead is about 13% conversion — thats pretty good in some verticals.