Have you ever seen those signs at the checkout counters of your local stores where people sponsor a charity? A few days ago I was at a local deli who was supporting MADD by allowing people to pay $1 and write their name on the card that was posted for all to see. I asked if I could put my website instead of my name, and they said “if you pay $1 you can write whatever you want on it.” So now this deli has like 10 different websites posted on the wall (just kidding). But really, I thought of one of our websites that I wanted to promote and just wrote the URL there. I know that lots of people come through this deli every day, so it’s great exposure AND it supports a very worthy cause.

And now you know why “the experts” recommend having a short, dot-com URL. They are easier to remember, and for a promotion such as this, a long URL wouldn’t work so well.

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