Comments on: Beware of Yahoo Search Marketing http://www.oldschoolseo.com/2008/02/06/beware-of-yahoo-search-marketing/ Anthony Kirlew's Internet Marketing Blog Wed, 28 Jul 2010 19:29:32 -0600 http://wordpress.org/?v=2.8 hourly 1 By: oldschool http://www.oldschoolseo.com/2008/02/06/beware-of-yahoo-search-marketing/comment-page-1/#comment-1560 oldschool Wed, 20 Feb 2008 18:43:23 +0000 http://www.oldschoolseo.com/2008/02/06/beware-of-yahoo-search-marketing/#comment-1560 @ Don - I agree, Yahoo and MSN are far inferior interfaces. Another peeve I have with YSM is that it assumes that people in the US are trying to get customers in Canada. Don, you know first hand, that I love Canada more than the average American, but I think it's ridiculous to have US and Canada as a "multi-region default";' it just doesn't make sense. If you want to market to the Us, you have to choose North America then un-check each individual province in Canada (I don't even see an global Canda check/uncheck feature. My latest problem with AdCenter was ads not being approved due to "foreign language" on a US based site that was all written in English. The AdCenter rep who was very helpful, said she had never seen that either and she helped to resolve it. Neither company makes it as simple for you to give them your money as Google does which might explain why Google's stock is worth exponentially more. If Yahoo and MSN merge, I fear that it won't get better because more isn't always better if neither is doing the job well. @ Don – I agree, Yahoo and MSN are far inferior interfaces. Another peeve I have with YSM is that it assumes that people in the US are trying to get customers in Canada. Don, you know first hand, that I love Canada more than the average American, but I think it’s ridiculous to have US and Canada as a “multi-region default”;’ it just doesn’t make sense. If you want to market to the Us, you have to choose North America then un-check each individual province in Canada (I don’t even see an global Canda check/uncheck feature.

My latest problem with AdCenter was ads not being approved due to “foreign language” on a US based site that was all written in English. The AdCenter rep who was very helpful, said she had never seen that either and she helped to resolve it.

Neither company makes it as simple for you to give them your money as Google does which might explain why Google’s stock is worth exponentially more. If Yahoo and MSN merge, I fear that it won’t get better because more isn’t always better if neither is doing the job well.

]]> By: Don http://www.oldschoolseo.com/2008/02/06/beware-of-yahoo-search-marketing/comment-page-1/#comment-1559 Don Wed, 20 Feb 2008 17:42:36 +0000 http://www.oldschoolseo.com/2008/02/06/beware-of-yahoo-search-marketing/#comment-1559 Good point: "I am just glad I didn’t set my daily limit to $100, or I would have been charged $300." I had a similar problem with YSM last year. Ever since switching to Panama, YSM accounts have been more difficult to manage. The controls, IMHO, are not as intuitive or easy to work as AdWords'. Even Microsoft AdCenter has improved their execrable interface over the past year or so, but Panama remains exactly what it is. Good point: “I am just glad I didn’t set my daily limit to $100, or I would have been charged $300.” I had a similar problem with YSM last year.

Ever since switching to Panama, YSM accounts have been more difficult to manage. The controls, IMHO, are not as intuitive or easy to work as AdWords’. Even Microsoft AdCenter has improved their execrable interface over the past year or so, but Panama remains exactly what it is.

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