Comments on: 4 questions every web site owner needs to answer

By: 4 questions every web site owner needs to answer — Seo

4 questions every web site owner needs to answer — Seo — Mon, 28 Jan 2008 22:11:29 +0000

[...] Source: 4 questions every web site owner needs to answer [...]

By: oldschool

oldschool — Fri, 25 Jan 2008 18:22:28 +0000

@ Todd – agreed, and that is where surveying your clients base can be helpful in making sure you are providing what they want.

By: todd lucier

todd lucier — Fri, 25 Jan 2008 17:19:38 +0000

lol….. Indeed generating a return on investment requires knowing your ideal web visitor and delivering the goods.
The more we focus on what we really want out of our visitors . . . ie. focusing on results or desired visitor actions, the more we’ll get those results.

In short, more people visiting, doesn’t necessarily mean more business.

By: oldschool

oldschool — Sat, 19 Jan 2008 00:10:52 +0000

@ Dave – I hope you registered that domain before you gave someone the idea.

RE: SEO – I agree that niche is the way to go. It grown so much that no one can be an expert at every aspect of it.

Hopefully I will catch up with at the next Phoenix SEO Meetup.

By: Dave Shapiro

Dave Shapiro — Fri, 18 Jan 2008 22:30:25 +0000

Haha … Thanks for the traffic . That’s a good possible avatar: HipHopSEO. I love 90’s hiphop and planned on blogging about it when I first started my blog, but haven’t had the chance. In fact I’ve seen the Wu-Tang Clan twice here in Phoenix.

But to get back to your point, I really have no USP but I’m trying now to learn as much as I can about a certain SEO niche and become very well versed in it in an effort to separate myself from the pack.

By: oldschool

oldschool — Fri, 18 Jan 2008 19:44:20 +0000

@ Dave – Absolutely; in fact, it may be a better question to ask, and that gets to the USP. What are you doing to stand out above the competition? Is it, having a “hip hop” category on your SEO blog? (sorry Dave, I couldn’t resist) but the good news is now everyone will visit your blog to see if it’s true.

By: Dave Shapiro

Dave Shapiro — Fri, 18 Jan 2008 19:35:30 +0000

An addendum to #1 could be ‘why would people come to your site instead of your competitors?’

Many times people just want to throw up a site and have nothing unique about their offering, which will be a hard site to grow in the long run.

By: oldschool

oldschool — Fri, 18 Jan 2008 18:23:05 +0000

Those are great questions, and hopefully more people will continue to incorporate usability questions into their marketing efforts.

My first three questions were “openers” which led to deeper probing questions. I think I will expand on the list at least for personal use, or maybe I can give it to clients in the context of a site evaluation.

By: Dr. Pete

Dr. Pete — Fri, 18 Jan 2008 15:53:50 +0000

Good questions for any client to ask. It’s funny, but I wrote a pretty similar post yesterday as I was thinking about three questions that broadly relate to usability:

1. Do people like what you’re doing?
2. Do people want what you’re NOT doing?
3. Do people want what you’re selling?